Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Niyama is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Niyama performance in the Russia and how they change over time
See what factors influence Niyama performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Niyama' competitors in the Russia
An analysis of Niyama' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Niyama, with a MARKET PERFORMANCE percentile of 98, is a leading brand. This signifies a strong market presence and high customer preference compared to competitors like Khvanch, Gorod Detey, Kebab King, Мистер Бао, ArtCafe, and Coffee Hall.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation.
Niyama's overall CSAT is 76%, a decrease of 4.6 percentage points year-over-year. Central Federal District mirrors this CSAT. The CSAT trend shows fluctuations, peaking in May 2025, followed by decline then slight increase.
Outlet count shows brand reach, indicating market presence and growth potential.
Niyama has 13 outlets in the Central Federal District and 1 in the Far Eastern Federal District, suggesting a stronger presence in the Central region.
Competitor analysis identifies key rivals and cross-visitation, informing competitive strategies.
Taksim is a notable competitor, with 100% cross-visitation from Niyama's customers, indicating a strong overlap in customer base.
Traffic workload shows peak hours, informing staffing and marketing strategies for optimal resource allocation.
Niyama experiences peak traffic between 10 AM and 10 PM, with the highest workload around 6-7 PM, indicating the busiest hours for the brand.
Consumer segments insights by gender/generation enhance targeted marketing and brand positioning strategies.
Women are overrepresented among Niyama's consumers (Affinity Index 88), indicating higher engagement. Men are also overrepresented (Affinity Index 117). Gen X is strongly overrepresented with an Affinity Index of 441.