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Managing Partner, Global Business Development
See what factors influence Murphy's Deli performance in the United States and how they change over time
See what factors influence Murphy's Deli performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Murphy's Deli' competitors in the United States
An analysis of Murphy's Deli' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Murphy's Deli is in the top 17% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, indicating competitive strength and customer preference in the industry.
Murphy's Deli ranks at the 83rd percentile, positioning it as an average/above average performer. This indicates a solid, but not leading, market presence compared to competitors like Bar Cima, The Spot Cafe, The Charred Oak Tavern, Al's Steak House Restaurant, Flavors Caribbean Restaurant and Krueger's Tavern, which share a similar market performance.
Customer satisfaction is crucial as it gauges loyalty and predicts repeat business, influencing brand perception and revenue.
Murphy's Deli shows a strong customer satisfaction level at 80%, with a significant year-over-year increase of 16.4 percentage points. This positive trend suggests improvements in customer experience, particularly in Texas, enhancing brand loyalty.
Average check reveals customer spending habits, essential for revenue forecasting and menu optimization strategies.
The average check for Murphy's Deli in Texas is $14 USD. There was no growth year over year. Stable spending per customer visit reflects consistent value perception but identifies an opportunity for growth through upselling or premium offerings.
Outlet count indicates brand reach and market penetration, affecting accessibility and brand visibility.
Murphy's Deli operates 28 outlets in Texas. This provides a clear picture of the brand's physical presence and market coverage within the state, setting the stage for further strategic expansion or optimization.
Understanding key competitors helps refine competitive strategies, identify opportunities, and retain customers.
Murphy's Deli shares customer visitation with Antonio's Italian Restaurant, Adair's Saloon, CAVA, Popeyes Louisiana Kitchen and Minuti Coffee, each with a cross-visitation rate of 7.69%. This indicates shared customer interests and potential areas for differentiation or collaboration.
Consumer segmentation allows for targeted marketing, improving engagement and ROI by tailoring messaging to specific groups.
Murphy's Deli shows a higher affinity among women (85%) and Gen Y (150%). Women are under-indexed meaning that their share among Murphy's Deli customers is lower then average. Gen Y is highly over-represented among Murphy's Deli customers, indicating a strong brand alignment with this generation.