Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mrs. Fields performance in the Australia and how they change over time
See what factors influence Mrs. Fields performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mrs. Fields' competitors in the Australia
An analysis of Mrs. Fields' competitors in the Australia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mrs. Fields is in the top 8% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, indicating its competitive strength and customer preference in the cafe & restaurant industry.
Mrs. Fields' MARKET PERFORMANCE percentile is 92, making it a leading brand in Australia's cafe & restaurant sector. This position reflects significant customer preference compared to its competitors. Performance peers in the same percentile range include Charco's The Flaming Chicken, Afghan Master Kebab, Spicy Chick (halal certified suppliers), Station Hotel, Slate Cafe and Biryani king.
Customer satisfaction is key to loyalty and repeat business. Tracking this metric helps brands understand if they meet or exceed customer expectations.
Mrs. Fields' overall customer satisfaction is at 55%, down 31.7 percentage points year-over-year. Victoria has the lowest CSAT at 40%. The CSAT dynamic data shows fluctuations over the three months, with a peak in June 2025 at 82.14 and a low in May 2025 at 29.55. This indicates a need to investigate drivers of dissatisfaction.
Outlet count shows brand reach. Monitoring changes indicates expansion or contraction, affecting market presence and revenue potential.
Mrs. Fields has a total of 21 outlets across Australia. Victoria has the highest number of outlets (9), followed by New South Wales (7), Queensland (3), Australian Capital Territory and Northern Territory (1 each). The data provided does not contain information to show growth and decline.
Competitor analysis reveals market dynamics and customer choices, guiding brands to refine their strategies for better competitive positioning.
Mrs. Fields' top competitors based on customer cross-visitation are Fifi’s By The Beach (8.33%), Cafe Lost and Found - North Sydney Cafe, Coffee Nearby (4.17%), IIKO Mazesoba (4.17%), Yasaka Ramen Rhodes (4.17%), and Mr Max waffles (4.17%). These brands capture a portion of Mrs. Fields' customer base.
Traffic workload reveals peak hours, helping optimize staffing, promotions, and resource allocation for efficient customer service.
Mrs. Fields experiences peak traffic workload between 8 AM and 5 PM, with the highest traffic around 11 AM (62.86) and 10 AM (62.00). Traffic is minimal during the night (8 PM to 7 AM).
Understanding consumer segments allows for tailored marketing, optimizing engagement and brand resonance with specific demographic groups.
Mrs. Fields' customer base shows a high affinity for women (137 index) and Gen Y (170 index). This suggests these segments are overrepresented, showing a higher-than-average interest compared to the average consumer. Focus efforts towards women and Gen Y to improve brand performance.