Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Morimoto performance in the Japan and how they change over time
See what factors influence Morimoto performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Morimoto' competitors in the Japan
An analysis of Morimoto' competitors in the Japan
In Cafés & Restaurants
·Jun – Aug 25
Morimoto is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, indicating competitive standing in the Cafe & Restaurants industry.
Morimoto, with a market performance percentile of 97, is a leading brand. This shows a strong market presence. Morimoto's performance peers include DAOL ダオル, 道の駅 平泉 レストラン, 藤ノ屋 はなれ, 天使.com 池袋 コンカフェ, VIRTÙ, and コッテジ 千日前本店.
Customer satisfaction is vital, reflecting product quality, service, and overall brand perception, impacting loyalty and growth.
Morimoto has a customer satisfaction rate of 85%, which is up 5.6 percentage points year-over-year. The rate in Hokkaido Prefecture is also 85% and up 5.6 percentage points. The CSAT trended from 83.05 in May to 95.24 in June and dipped slightly to 82.14 in July 2025.
Outlet count indicates brand reach and expansion, influencing market penetration and accessibility for customers.
Morimoto has 17 outlets in Hokkaido Prefecture. It represents the total market coverage within that area, showing a solid local presence without any growth change observed.
Competitive analysis identifies key rivals, informing strategies to enhance market position and customer attraction.
Morimoto's top competitors include Toriton, Tamafuji, Rokkatei, Starbucks, and hanamaru. Toriton, Tamafuji, Rokkatei and Starbucks all have a cross visitation of 8.33% and hanamaru is 5.56%. It's important to monitor these brands to stay competitive.
Traffic workload identifies peak hours, optimizing staffing and resource allocation for better customer experience.
Morimoto experiences peak traffic between 9 AM and 8 PM, with workload ranging from 33.25 to 57.86%. There's no traffic between 9 PM and 8 AM. Resources should be allocated according to this pattern.
Understanding consumer segments enables targeted strategies, improving engagement and maximizing marketing effectiveness by aligning with preferences.
Morimoto's consumer base shows higher affinity towards Women, with 77% (index below 100, -23.37) and Men with 115% (index above 100, +15.03). The Gen Y segment is also significantly represented, with an affinity index of 129% (+28.58), indicating high affinity.