Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mithai performance in the Bangladesh and how they change over time
See what factors influence Mithai performance in the Bangladesh and how they change over time
Available by subscription
Available by subscription
An analysis of Mithai' competitors in the Bangladesh
An analysis of Mithai' competitors in the Bangladesh
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Mithai is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mithai's Market Performance percentile is 96, indicating a leading position in Bangladesh's Cafe & Restaurants industry. This means Mithai captures a significant portion of customer traffic compared to its peers. Performance peers in the same percentile: SEASONS Restaurant & Café, Lake Dine Restaurant, Niribili Restaurant, KFC - Shewrapara, Hotel Niribili & Misty Ghar, and Lake House Restaurant.
Customer Satisfaction (CSAT) reflects customer loyalty and brand perception, crucial for retention and attracting new customers in Cafe & Restaurants.
Mithai's overall Customer Satisfaction is 63%, a decrease of 7.5 percentage points year-over-year. In Dhaka Division, CSAT is 62%, reflecting a significant decrease. Monitoring and addressing the reasons behind this decline are crucial for Mithai to maintain and improve its customer base.
Number of Outlets indicates brand reach and market presence, reflecting expansion strategy and customer accessibility in Cafe & Restaurants.
Mithai has 31 outlets in Dhaka Division, 13 in Chittagong, 7 in Sylhet, and 1 in Barishal Division. Dhaka Division constitutes the largest share of outlets, indicating a strong presence in this region. Expanding presence in other divisions may increase the brand's overall reach and market share.
Competitor analysis reveals competitive landscape and customer preferences, vital for strategic positioning and service differentiation in Cafe & Restaurants.
The top competitors for Mithai are Tasty Treat (15.79%), KFC (10.53%), and Kacchi Bhai (10.53%). Analyzing the offerings and customer base of these competitors can provide insights for Mithai to refine its strategies and strengthen its competitive advantage. Hotel Highway Inn (5.26%) and The Penthouse (5.26%) are also identified as competitors.
Traffic Workload by hours reveals peak operational times, crucial for staffing and resource allocation in the Cafe & Restaurants sector.
Mithai experiences peak traffic between 19:00 and 20:00 (7 PM and 8 PM), reaching a traffic workload of 50%. Traffic steadily increases from 7:00 (11.35%) to peak hours. Understanding these patterns enables Mithai to optimize staffing levels and service delivery during peak hours, ensuring customer satisfaction.