Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Milma performance in the India and how they change over time
See what factors influence Milma performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Milma' competitors in the India
An analysis of Milma' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Milma is in the lower 12% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Milma's Market Performance is at the 12th percentile, indicating a critically low market position. This means Milma captures a smaller share of the Cafe & Restaurants market in India compared to its competitors. Performance peers in the same percentile range include EATERY CLUB, The Silvassa Cloud Kitchen, Shree Sai Suman Hotel Pure Veg, Tight Tiger Resto Pub Marathahalli, CREAMY HEAVEN / A1 SAKINA, and Hotel ZAIN.
Customer Satisfaction reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Milma demonstrates exceptional Customer Satisfaction, with an overall CSAT score of 100%, a 15.4 percentage point increase year-over-year. This high CSAT is consistent across Kerala, indicating strong positive customer experiences. The CSAT remained at 100% from June to August 2025.
Number of Outlets indicates brand reach and market presence, influencing accessibility and customer convenience.
Milma has 12 outlets in Kerala and 1 outlet in Puducherry. The majority of Milma's outlets are concentrated in Kerala, representing a strong regional presence. Puducherry accounts for a smaller fraction of the total outlet count.
Competitor analysis identifies key players and customer preferences, informing competitive strategies and market positioning.
Milma's customers also frequently visit Amees Mandi & Seafood, SHREE LAKSHMI BHAVAN A/C, Mazali Restaurant, Salkara Restaurant, and Urban Veggie Restaurant - Rameswaram, each with a cross-visitation rate of 33.33%. This suggests these brands compete for the same customer base as Milma.
Traffic Workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
Milma experiences peak traffic workload between 14:00 and 15:00 (2:00 PM - 3:00 PM), with a workload of 44.43 and 44.37, respectively. Traffic is generally high from 8:00 AM to 8:00 PM. The lowest traffic workload occurs between 1:00 AM and 5:00 AM.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for increased engagement.
Milma's customer base shows a higher affinity towards women (affinity index of 193) compared to men (affinity index of 58). Among generations, Gen X shows a higher affinity (affinity index of 118) compared to Gen Y (affinity index of 90). This suggests that women and Gen X are overrepresented in Milma's customer base.