Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Milma performance in the India and how they change over time
See what factors influence Milma performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Milma' competitors in the India
An analysis of Milma' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Milma is in the top 9% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Milma, with a Market Performance of 91, is a leading brand. This high percentile indicates a strong market presence and customer preference compared to competitors like Tandoori Treats, Taste Of Punjab, Clean Slate Café, Arabian Tandoor, ANNAPURNA BROTHERS SWEETS & RESTAURANTS and Hotel Shilpa Gavran.
Customer satisfaction (CSAT) reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth referrals.
Milma's overall CSAT is 93%, a 7.4 percentage point increase year-over-year. High CSAT in Kerala (93%) demonstrates strong customer satisfaction, indicating successful customer relationship management and service delivery.
Number of outlets indicates brand's market reach and expansion, influencing accessibility and overall revenue potential.
Milma has 12 outlets in Kerala and 1 in Puducherry. The concentration in Kerala suggests a strong regional presence, while the presence in Puducherry indicates expansion efforts.
Competitor analysis reveals competitive landscape, guiding strategic decisions on differentiation, market positioning, and customer acquisition.
Milma's customers also visit Skylark Restaurant | Engapuzha, Adyar Ananda Bhavan - A2B, Urban Veggie Restaurant - Rameswaram, Marasa Sarovar Premiere and Empire Restaurant. This cross-visitation suggests these brands compete for the same customer base.
Traffic workload distribution reveals peak operational hours, enabling optimized staffing, inventory management, and customer service strategies.
Milma experiences peak traffic workload between 10 AM and 6 PM (hod 10 to hod 18), with the highest workload at 6 PM (hod 18). Traffic is lowest between 1 AM and 5 AM (hod 1 to hod 5).
Consumer segment analysis informs targeted marketing and positioning strategies based on demographic affinity insights by Gender and Generation.
Women (affinity index 131) are overrepresented among Milma's consumers, suggesting high affinity. Men (affinity index 89) are underrepresented. Gen X (affinity index 119) shows higher representation, while Gen Y (affinity index 90) is less represented.