Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Milky Mist performance in the India and how they change over time
See what factors influence Milky Mist performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Milky Mist' competitors in the India
An analysis of Milky Mist' competitors in the India
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Milky Mist is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
MARKET PERFORMANCE percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Milky Mist's MARKET PERFORMANCE is at the 98th percentile, indicating a leading position within the Cafe & Restaurants industry in India. This high percentile shows strong customer preference and competitive advantage. Performance peers in the same percentile range include Al Ayamna Restaurant, Paashh, Surkhi - Cafe & Social, Urban Pind Restaurant, Mallu Stories and Punjabi Chulla Mohali.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
Milky Mist's overall CSAT is 90%, a 0.5 percentage point increase year-over-year. In Tamil Nadu, CSAT is also 90%, with a growth of 1.1 percentage points. This high CSAT suggests strong customer loyalty and positive brand perception. The CSAT trend remained relatively stable between May and July 2025.
Average check reflects spending per customer, crucial for revenue optimization and understanding pricing effectiveness.
Milky Mist's overall average check is 405 INR, a 6.3% increase year-over-year. Tamil Nadu shows an average check of 405 INR with no change. The trend in average check fluctuated between May and July 2025, peaking in July at 476 INR.
Outlet count indicates market reach and expansion, reflecting brand growth and accessibility to customers.
Milky Mist has 10 outlets in Tamil Nadu, 3 in Kerala, and 1 in Karnataka. The distribution of outlets highlights Tamil Nadu as the primary market, followed by Kerala. This suggests strategic focus or higher demand in these regions.
Identifying top competitors through cross-visitation analysis enables strategic benchmarking and competitive positioning.
Milky Mist's top competitors, based on customer cross-visitation, are Adyar Ananda Bhavan - A2B (9.89%), Sree Annapoorna (8.79%), KFC (5.49%), Dindigul Thalappakatti Restaurant (5.49%) and Shree Anandhaas (4.39%). This indicates shared customer base with these brands.
Traffic workload by hour reveals peak times, enabling staffing optimization and efficient resource allocation.
Milky Mist experiences peak traffic between 18:00 and 19:00 (6 PM and 7 PM), with the highest workload at 53.62%. Traffic gradually increases from 8:00, peaks in the evening, and declines sharply after 21:00 (9 PM). There is minimal traffic between midnight and 7 AM.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
Milky Mist shows a high affinity index for Men (112) and Gen X (200), indicating they are overrepresented among customers. Women (66) and Gen Z (24) are underrepresented. Gen Y is almost average (89). This informs targeted marketing strategies.