Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Milky Mist performance in the India and how they change over time
See what factors influence Milky Mist performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Milky Mist' competitors in the India
An analysis of Milky Mist' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Milky Mist is in the lower 30% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Milky Mist's market performance is at the 30th percentile, indicating a below average market position. This suggests the brand has a smaller share of foot traffic compared to competitors like kolkata biryani, SRI VAARAAHI AKSHAYA TIFFINS, Seville - Bar & Lounge, mykonos - Jamnagar, Amigoz Hub, and RK Tiffins, which are in the same percentile range.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Milky Mist's overall CSAT is 87%, a decrease of 2.4 percentage points year-over-year. In Tamil Nadu, CSAT is also 87%, down by 2 percentage points. The CSAT trend shows fluctuations, peaking in July 2025 and declining in August 2025.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization in the cafe & restaurant industry.
Milky Mist's overall average check is 410 INR, with no change year-over-year. In Tamil Nadu, the average check is also 410 INR, showing stability. The average check fluctuated between June and August 2025, peaking in July and August.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Milky Mist has 21 outlets in Tamil Nadu, 4 in Karnataka, 3 in Kerala, and 2 in Andhra Pradesh. Tamil Nadu accounts for the majority of outlets, indicating a strong regional focus.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Milky Mist's top competitors based on customer cross-visitation are Adyar Ananda Bhavan - A2B (13.85%), Sree Annapoorna (10.77%), Shree Anandhaas (6.15%), Dindigul Thalappakatti Restaurant (4.62%), and Amutha Surabhi (4.62%). This indicates shared customer base with these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing customer experience and operational efficiency.
Milky Mist experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (52.27%). Traffic is minimal between midnight and 7:00. This data informs staffing and resource allocation strategies.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific groups.
Milky Mist's customer base shows a higher affinity for women (54% affinity index) and Gen X (215% affinity index). Men are also represented (121% affinity index), while Gen Y is present but under-indexed (86% affinity index).