Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Merak performance in the India and how they change over time
See what factors influence Merak performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Merak' competitors in the India
An analysis of Merak' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Merak is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, competitive strength, and customer preference within the Cafe & Restaurants industry.
Merak's market performance is at the 94th percentile, indicating a leading position. This signifies high customer preference compared to peers like Marinaa Restaurant, Cinnamon Kitchen Bar & Restaurant, Omny Kitchen, Give A Try Family Restaurant, Barpeta, Ananda Bhavan, and Guddu Biriyani, all at the 94th percentile as well. The brand is in the top 6%.
Customer satisfaction (CSAT) reflects customer contentment, loyalty, and likelihood to recommend, directly impacting brand reputation and revenue.
Merak's overall CSAT is 63%, a decrease of 9.3 percentage points year-over-year. The CSAT in Maharashtra is also 63%, which mirrors the overall satisfaction score. A lower CSAT indicates that customers are less satisfied with Merak than they were in the previous year. CSAT score was unstable in the defined period.
Outlet count shows brand reach and expansion, correlating with market presence, revenue potential, and customer accessibility in the Cafe & Restaurants industry.
Merak has 12 outlets in Maharashtra. The number of outlets remains constant within the specified date range. This indicates a stable physical presence in Maharashtra without recent expansion or contraction.
Competitor analysis identifies key rivals and cross-visitation, informing competitive strategy, marketing efforts, and customer retention initiatives.
Merak's customers also frequently visit Momo Fusion, Delhi Se - Mulund, Aegyo Cafe & Bakehouse, TAMMYS and Fresko, with a cross-visitation rate of 25% for each. This indicates these brands are strong competitors attracting a similar customer base.
Traffic workload by hour helps optimize staffing and resources, matching peak times with employee availability, leading to better service and lower wait times.
Merak experiences peak traffic between 18:00 and 21:00, with the highest workload occurring at 20:00 (58.47%). The lowest traffic is between midnight and 8:00. This data allows staffing optimization to match peak and off-peak hours.
Consumer segments provide demographic insights, aiding tailored marketing, product development, and localized strategies aligned with distinct customer groups.
Merak's customer base has a higher affinity towards women (56%), while men are under-indexed (115%). Gen Y demonstrates a high affinity (108%). Marketing should be tailored to resonate with these over-represented consumer segments to maximize engagement.