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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mensa performance in the Germany and how they change over time
See what factors influence Mensa performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mensa' competitors in the Germany
An analysis of Mensa' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Mensa is in the lower 19% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Mensa's market performance is in the lower 19% percentile, indicating a critically low market standing. This means Mensa captures less foot traffic compared to competitors. Performance peers in the same percentile range include Anleger 511, China Restaurant MONGOLIA, Vinsi, Rehhofstübchen, FISCHclub Blankenese, and Cafe am See.
Competitor analysis identifies key rivals, informing competitive strategies and market positioning.
The top competitors that Mensa's customers also visit are Coccodrillo, Zum Lindenhof, Mmaah - Korean BBQ Express, Biker Ranch Eifel, and Exclusive Coffee, each with a cross-visitation rate of 5. This indicates shared customer bases and potential areas for competitive focus.
Traffic workload by hour reveals peak times, optimizing staffing and resource allocation for better service.
Mensa experiences peak traffic workload between 11 AM and 1 PM, with the highest workload at 12 PM (61). Traffic is minimal outside of 8 AM to 2 PM. This data suggests a need for optimized staffing during peak lunch hours.
Consumer segments inform targeted marketing, tailoring strategies to specific demographics for higher engagement.
Women are overrepresented (Affinity Index 116) and Men are underrepresented (Affinity Index 90) among Mensa's consumers. Gen Z is highly overrepresented (Affinity Index 414), and Gen Y is also overrepresented (Affinity Index 161), indicating a strong affinity among younger generations.