Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mensa performance in the Austria and how they change over time
See what factors influence Mensa performance in the Austria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Mensa' competitors in the Austria
An analysis of Mensa' competitors in the Austria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mensa is in the lower 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mensa's market performance is in the lower 18%, indicating a critically low market standing. This means Mensa captures a smaller portion of customer visits compared to competitors in Austria's Cafe & Restaurants industry. Performance peers in a similar range include KATSCHNER brot & mehr, Babida Restaurant, Café Philu, Glockenspielkeller, Michl‘s Fallerscheinstube, and Pizzeria Ristorante Dolcevita GmbH.
Outlet distribution indicates market reach and growth potential. Tracking locations informs expansion and resource allocation strategies.
Mensa has a total of 11 outlets across Austria, with 4 in Styria, 3 in Lower Austria, 2 in Salzburg, and 1 each in Tyrol and Carinthia. This distribution highlights Styria as the strongest market, suggesting potential for further expansion or resource concentration in that region.
Competitor analysis identifies key rivals and customer preferences, guiding competitive strategies and market positioning efforts.
Mensa's top competitors based on customer cross-visitation are Burger King (16.67%), tribeka (16.67%), MOMODA (16.67%), Rosamunde Kebap (8.33%), and Landhauskeller & Katze Katze - Graz (8.33%). This indicates that Mensa's customers also frequent fast-food chains and other local restaurants.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Mensa experiences peak traffic workload between 11 AM and 1 PM, with the highest workload at 12 PM (56.71%). Traffic is minimal outside of 7 AM - 3 PM. This data suggests the need for optimized staffing and resource allocation during the lunch hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
Women (96 affinity index) and Gen Z (297 affinity index) are overrepresented among Mensa's consumers. Gen X (224 affinity index) are also overrepresented. This suggests that Mensa resonates strongly with younger generations and women, offering opportunities for targeted marketing campaigns.