Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mensa is in the top 21% of brands
Sample of brands in the same percentile
See what factors influence Mensa performance in the Austria and how they change over time
See what factors influence Mensa performance in the Austria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mensa' competitors in the Austria
An analysis of Mensa' competitors in the Austria
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mensa's market performance is at the 79th percentile in Austria's Cafe & Restaurants industry, indicating an average/above average position. It means Mensa captures more customer visits than 79% of its peers. Performance peers in similar percentile include Restaurant Dorfstadl, Bella Grotta Pizzeria Ristorante, Rocket, Pizzeria Bardolino, Dorfcafé Tafolli, and Die Bierbotschaft.
Outlet count indicates brand reach and market presence. More outlets can mean wider customer access and higher potential revenue.
Mensa has a total of 10 outlets in Austria, with the majority (4) located in Styria. Salzburg and Lower Austria each have 2 outlets, while Tyrol and Carinthia each have 1. This distribution illustrates a concentration of Mensa's presence in Styria.
Competitor analysis shows who else customers visit, informing marketing and product strategies to attract and retain customers.
Mensa's top competitors based on cross-visitation are tribeka, Burger King, and MOMODA, each with 16.67% cross-visitation. Cafe cubed sugar and Philips Genussheuriger follow with 8.33% each. This reveals which brands attract a similar customer base, helping Mensa refine its offerings and marketing.
Traffic workload by hours reveals peak and off-peak times, helping optimize staffing and promotions for better efficiency and customer experience.
Mensa experiences peak traffic workload at 12:00 (57.79%) and 11:00 (45.86%). There is virtually no traffic between 17:00 and 7:00. This workload distribution indicates that Mensa's business is heavily concentrated during the late morning and early afternoon hours.
Consumer segments by gender & generation enable targeted marketing. Knowing audience demographics is key to tailoring messages for better engagement.
Women are overrepresented in Mensa's customer base (Affinity Index = 102), while men are slightly underrepresented (Affinity Index = 99). Gen Z shows high affinity with an index of 296 and Gen X also a considerable engagement with an index of 224.