Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Melting Scoop performance in the India and how they change over time
See what factors influence Melting Scoop performance in the India and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Melting Scoop' competitors in the India
An analysis of Melting Scoop' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Melting Scoop is in the top 9% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Melting Scoop's market performance is at the 91st percentile, indicating a leading position in the Cafe & Restaurants industry in India. This high percentile means that Melting Scoop attracts more customers than 91% of its competitors. Performance peers in the same percentile range include Tandoori Treats, Taste Of Punjab, Clean Slate Café, Arabian Tandoor, ANNAPURNA BROTHERS SWEETS & RESTAURANTS and Hotel Shilpa Gavran.
Customer satisfaction reflects loyalty and brand perception, crucial for repeat business and positive word-of-mouth.
Melting Scoop boasts a 95% customer satisfaction rate, indicating very high customer approval. Uttar Pradesh shows a 95% satisfaction rate aligning with the overall CSAT score. This high satisfaction suggests strong brand loyalty.
Outlet count indicates market presence and expansion, reflecting growth and brand reach.
Melting Scoop operates 24 outlets in Uttar Pradesh. The outlet count signifies the brand's physical presence and potential market coverage within the state.
Identifying competitors helps refine strategies, understand market dynamics, and capture market share.
The top competitors for Melting Scoop, based on customer cross-visitation, are Somewhere Delhi, Kobys, Anardana, McDonald's, and Carnatic Cafe, each with 20% cross-visitation. This indicates that customers who visit Melting Scoop also frequently visit these brands.
Consumer segment analysis enables targeted marketing and positioning, optimizing engagement and ROI.
Melting Scoop's consumer base shows a higher affinity among men (121%) compared to women (39%). This indicates that male consumers are over-represented among Melting Scoop's customers. Similarly, Gen Y (134%) shows a significant affinity, indicating that they are also over-represented.