Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Luxembourg and how they change over time
See what factors influence McDonald's performance in the Luxembourg and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Luxembourg
An analysis of McDonald's' competitors in the Luxembourg
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength, showing its share of foot traffic and customer preference in a competitive industry.
McDonald's holds a leading market performance with a percentile of 99 in Luxembourg. This top 1% position indicates strong customer preference and competitive strength. Performance peers Cocottes, L'Osteria, Pizza Hut, Lloyd Coffee Eatery, Burger King and Big Fernand share similar market standing.
Customer satisfaction reflects brand perception, directly impacting loyalty and revenue. Tracking changes helps identify areas for service improvement.
Overall customer satisfaction for McDonald's in Luxembourg is at 47%, a decrease of 4.6 percentage points year-over-year. Satisfaction varies by location, with Canton Capellen showing the highest satisfaction (83%) and Canton Esch-sur-Alzette the lowest (30%). The customer satisfaction has a downward trend in June, 2025.
Average check shows spending habits, indicating customer value and pricing strategy effectiveness. Growth reveals revenue trends and customer purchasing power.
The average check for McDonald's in Luxembourg is 17.3 EUR, an increase of 8.4% year-over-year. Canton Wiltz has the highest average check (26.1 EUR), while Canton Luxembourg has the lowest (14.2 EUR). The average check had upward trend in June, 2025.
Outlet count reflects market presence, impacting accessibility and brand visibility. Distribution across regions indicates expansion and penetration strategy.
McDonald's has a total of 13 outlets in Luxembourg. Canton Luxembourg has the highest number of outlets (8), indicating a strong presence in the capital region. Other cantons have significantly fewer outlets (1 each).
Competitor analysis identifies key rivals, informing competitive strategies. Cross-visitation reveals shared customer base and opportunities for differentiation.
Burger King is the top competitor for McDonald's in Luxembourg, with a cross-visitation rate of 15.15%. Fischer (6.82%), Pizza Hut (4.55%), Quick (3.03%) and Cafe Veneziano (3.03%) also attract McDonald's customers.
Traffic workload reveals peak hours, optimizing staffing and resource allocation. Understanding daily patterns improves operational efficiency and customer experience.
McDonald's in Luxembourg experiences peak traffic workload between 11:00 and 21:00, with the highest activity around 13:00 (69.46) and 19:00 (62.95). There is minimal to no activity between 0:00 and 9:00.
Consumer segments reveal demographic preferences, guiding targeted marketing. Understanding affinity helps tailor messaging and product offerings for key groups.
McDonald's consumers in Luxembourg show a high affinity towards women (66%) compared to men (121%). Among generations, Gen X (106%) and Gen Y (106%) are over-represented, while Gen Z (94%) has lower affinity.