Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence 맛닭꼬 performance in the South Korea and how they change over time
See what factors influence 맛닭꼬 performance in the South Korea and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of 맛닭꼬' competitors in the South Korea
An analysis of 맛닭꼬' competitors in the South Korea
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
맛닭꼬 is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
맛닭꼬 holds a leading position with a market performance percentile of 97, placing it in the top 3% of brands. This indicates strong market share and customer preference compared to its peers. Performance peers within the same percentile range include Ttukbaegi-jip, Gaemijip, Jang Ne, The Party, Wolhwagalbi, and 신림춘천집 청주지웰시티점.
Customer satisfaction (CSAT) is vital for gauging customer loyalty and spotting areas for improvement in services and products.
맛닭꼬 demonstrates high customer satisfaction, with an overall CSAT of 93%, up 11.5 percentage points year-over-year. In Gyeonggi, CSAT reached 100%, a growth of 27.3 percentage points. This high level of satisfaction suggests strong brand loyalty and effective customer service strategies.
Competitor analysis reveals the top brands attracting the same customers, informing strategic positioning and competitive advantages.
Customers of 맛닭꼬 also frequently visit Mom's Touch, McDonald's, Burger King, Lotteria, and Pizza School, each showing a cross-visitation rate of 11.11%. These are key competitors that share a significant portion of 맛닭꼬's customer base.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing campaign effectiveness.
맛닭꼬's customer base shows a higher affinity among men (123) compared to women (66). Among generations, Gen Y exhibits the highest affinity (112), while Gen X shows a relatively high affinity (57), and Gen Z (94) shows an affinity that is almost equal to the average. These insights allow for targeted marketing tailored to each segment.