Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Martram's The South Indian Coffee House performance in the India and how they change over time
See what factors influence Martram's The South Indian Coffee House performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Martram's The South Indian Coffee House' competitors in the India
An analysis of Martram's The South Indian Coffee House' competitors in the India
In Cafés & Restaurants
·Jul – Sep 25
Martram's The South Indian Coffee House is in the lower 20% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Martram's The South Indian Coffee House has a market performance percentile of 20, indicating a below average market standing. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Spice Wadi, Little Italy Baner, Shree Karni Restorent, ANNAPURNA CAFE, Parera Coffee, and Manjushree Residency and Restro Bar.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Martram's The South Indian Coffee House has an overall customer satisfaction of 68%, a decrease of 4.7 percentage points year-over-year. In Tamil Nadu, customer satisfaction is also 68%, with a decrease of 5.4 percentage points. This indicates a potential need to address customer concerns and improve service quality to regain customer loyalty.
Outlet count indicates brand reach and expansion, reflecting growth strategy and market penetration.
Martram's The South Indian Coffee House has 18 outlets in Tamil Nadu and 1 outlet in Kerala. This shows a strong presence in Tamil Nadu, while Kerala has a limited presence. Expansion strategies might focus on increasing the number of outlets in other regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Martram's The South Indian Coffee House, based on cross-visitation, are Sree Annapoorna (13.64%), HOTEL HARIS (9.09%), RHR Drive In (9.09%), TIBETAN BOWL (4.55%), and Rohini hotel (4.55%). This indicates that customers who visit Martram's also frequent these establishments, highlighting direct competition.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
Traffic workload for Martram's The South Indian Coffee House peaks between 10 AM and 6 PM, with the highest workload at 52.34% at 5 PM. The lowest traffic occurs between 1 AM and 5 AM. This data suggests the need for increased staffing and resource allocation during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Consumer segments show Women have an affinity index of 64, while Men have an affinity index of 116. Gen X has an affinity index of 54, Gen Y has an affinity index of 114, and Gen Z has an affinity index of 95. Men and Gen Y are over-represented, indicating a high affinity, while Women, Gen X and Gen Z are under-represented.