Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Maria Pitanga performance in the Brazil and how they change over time
See what factors influence Maria Pitanga performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Maria Pitanga' competitors in the Brazil
An analysis of Maria Pitanga' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Maria Pitanga is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reflects brand strength and customer preference, crucial for assessing competitive performance and growth potential.
Maria Pitanga holds the 94th percentile in market performance, indicating a leading position in the Cafe & Restaurants industry in Brazil. This reflects strong customer preference relative to competitors such as Nova Vida Panificadora, Oggi Sorvetes, The best açaí Porto seguro, Pau do Índio Restaurante, HamGourmet Hamburgueria Temática, and Izakayada :: Boteco Japonês, who share similar market positions.
Customer Satisfaction (CSAT) measures loyalty and brand perception, directly impacting retention and revenue growth for Maria Pitanga.
Maria Pitanga's overall CSAT is 78%, a decrease of 18.7 percentage points year-over-year, indicating a decline in customer satisfaction. The Northeast Region shows a CSAT of 77% with a decrease of 19.6 percentage points. This suggests that customer sentiment has declined, needing strategic attention.
Outlet count indicates market reach and expansion progress of Maria Pitanga in Brazil's competitive cafe and restaurant sector.
Maria Pitanga has 17 outlets in the Northeast Region and 1 in the Central-West Region. This shows a concentrated presence in the Northeast, with a smaller presence in the Central-West, indicating regional focus.
Competitor analysis identifies key players and customer preferences, crucial for strategic positioning and competitive advantage.
Maria Pitanga's top competitors include ILLA MARE (12.5% cross-visitation), LanLan (12.5%), Graal (6.25%), Restaurante-Escola Mayú (6.25%), and Outback Steakhouse (6.25%). ILLA MARE and LanLan see the highest overlap in customer visits, suggesting they are the most direct competitors.
Traffic workload insights show peak hours, allowing for staff optimization and enhanced customer experience at Maria Pitanga.
Maria Pitanga experiences peak traffic between 16:00 and 21:00, with the highest workload at 20:00 (56.23). Minimal traffic occurs between 0:00 and 8:00. Staffing and resources should be optimized during peak hours.
Understanding consumer segments enables tailored marketing, improving engagement and aligning Maria Pitanga’s offerings with customer preferences.
Maria Pitanga's customer base shows affinity for Men (157% index) and Gen Y (171% index) segments. This reveals that the segments are overrepresented, suggesting that Maria Pitanga is appealing to younger generations. The female segment shows lower affinity (34% index).