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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Maria Açaí performance in the Brazil and how they change over time
See what factors influence Maria Açaí performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Maria Açaí' competitors in the Brazil
An analysis of Maria Açaí' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Maria Açaí is in the lower 28% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Maria Açaí's market performance is in the lower 28% in Brazil's Cafe & Restaurants industry, indicating a below average market standing. Peers in the same percentile include Mega Grill, Purana, Cupim do Paulim, Panificadora J. LUNA, Las Papas Batata recheada, and Biscoitim - Biscoiteria & Lanchonete.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and revenue growth. Higher CSAT scores are crucial.
Maria Açaí's overall CSAT is 56%, a 2.9 percentage point increase year-over-year. The Southeast Region shows a CSAT of 55%, with a 2.4 percentage point increase. This indicates improving customer sentiment, particularly in the Southeast Region.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
Maria Açaí's overall average check is 32.3 BRL, a 0.5% increase year-over-year. The Southeast Region's average check is 32.4 BRL, showing stable spending. This suggests consistent revenue per transaction.
Outlet count indicates brand reach and market presence. Growth in outlets often correlates with increased brand awareness and revenue potential.
Maria Açaí has 46 outlets in the Southeast Region, 18 in the South Region, and 5 in the Northeast Region. The Southeast Region dominates the outlet distribution, highlighting its importance to the brand's operations.
Identifying top competitors helps understand market dynamics and benchmark performance, informing strategies to gain a competitive edge.
Maria Açaí's top competitors based on customer cross-visitation are McDonald's (8.57%), Mamma Jamma (5.71%), Botequim Arretado - Restaurante Comida Típica Nordestina (5.71%), Grão Raro Café (5.71%), and Outback Steakhouse (5.71%). McDonald's has the highest overlap in customer base.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize customer satisfaction.
Maria Açaí experiences peak traffic between 10 AM and 8 PM, with the highest workload around 4 PM to 5 PM (57.35%). Traffic is lowest in the early morning hours. This data informs staffing and promotional strategies.
Understanding consumer segments by gender and generation informs targeted marketing, improving engagement and brand affinity with specific groups.
Maria Açaí's customer base shows a high affinity towards women (93) and Gen X (214). Gen Y is under-indexed (86). This suggests marketing should focus on Gen X and female consumers.