Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Maria Açaí performance in the Brazil and how they change over time
See what factors influence Maria Açaí performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Maria Açaí' competitors in the Brazil
An analysis of Maria Açaí' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Maria Açaí is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reflects brand strength and customer preference, crucial for strategic decisions and competitive positioning in the industry.
Maria Açaí holds a leading position in Brazil's Cafe & Restaurants sector with a market performance percentile of 98. This indicates a strong competitive edge. Performance peers in the same percentile include: Donabella Casa de Delícias, Ca'dore - Uncomplicated Food, Padaria Caprichosa, Carpas Japanese & Drinks, La Brasa Burger - Fortaleza, Fazendinha.
CSAT measures customer happiness, impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for service and product improvement.
Maria Açaí's overall customer satisfaction (CSAT) is 49%, a decrease of 8.7 percentage points year-over-year. The Southeast Region shows a CSAT of 48%, with a decrease of 5.3 percentage points. This indicates a need to investigate and improve customer experience.
Average check reflects spending per customer, influencing revenue. Tracking average check helps optimize pricing and identify upselling opportunities.
Maria Açaí's overall average check is 29.1 BRL, a 7% decrease year-over-year. The Southeast Region's average check is also 29.1 BRL, with no growth. Monitoring and addressing the decline is important for revenue management.
Knowing your competitors’ customer base enables strategic positioning and targeted marketing to capture market share effectively.
McDonald's is the top competitor of Maria Açaí, with a cross-visitation rate of 11.63%. Other competitors include Spoleto, Bread & Etc., Dainer, and Dos Sertões, each with a cross-visitation rate of 4.65%. Understanding competitor overlap aids in strategic planning.
Understanding consumer demographics enables targeted marketing, improving engagement and optimizing product offerings for specific groups.
Maria Açaí's customer base shows a high affinity with women (index of 99). The Gen X segment is over-represented (index of 142), while Gen Y segment is also over-represented (index of 114). Tailoring strategies to these segments can improve engagement.