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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mamasab performance in the Malaysia and how they change over time
See what factors influence Mamasab performance in the Malaysia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mamasab' competitors in the Malaysia
An analysis of Mamasab' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Mamasab is in the lower 21% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mamasab's market performance is at the 21st percentile, indicating a below average market standing. This means Mamasab captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Emilio Cibo E Vino KL, A Jie Cafe, Moonlight Cake House East Coast, Fortune Taste Sdn Bhd, Ali, Muthu & Ah Hock Kopitiams, and NASI AYAM CHAMPA.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Mamasab demonstrates strong customer satisfaction with an overall CSAT of 96%, an increase of 11.1 percentage points year-over-year. In Pahang, CSAT is 93%, showing a 1.2 percentage point increase. The CSAT dynamic data shows consistently high satisfaction levels, peaking at 100% in June and July 2025.
Outlet count indicates brand reach and market presence. Growth in outlet numbers often signals expansion and increased accessibility for customers.
Mamasab has a varying number of outlets across different states in Malaysia. Selangor leads with 15 outlets, followed by Kelantan and Negeri Sembilan with 9 each. This distribution highlights key regions for Mamasab's operations.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Mamasab's top competitors based on customer cross-visitation include Mamasab Hub Sri Duyong (33.33%), Restoran Jeliro Thai (Jeliro Kitchen) (16.67%), Restoran Tajuddin Hussain, Nasi Kandar (16.67%), D'global Cuisine by Chef Zubir - Eco Grandeur (16.67%), and MAMASAB BAKERY BANGI AVENUE HUB (16.67%).
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and operational efficiency.
Mamasab experiences peak traffic workload between 16:00 and 21:00, with the highest workload at 20:00 (46.56%). Traffic is lowest between 0:00 and 5:00. This data suggests optimal staffing and resource allocation during peak hours.
Understanding consumer segments allows for targeted marketing. Gender and generational insights enable tailored campaigns, improving engagement and ROI.
Mamasab's customer base shows a high affinity towards women (index 131) and Gen Y (index 184). This indicates that women and Gen Y are overrepresented among Mamasab's customers, suggesting a strong connection with these demographics.