Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Mamasab performance in the Malaysia and how they change over time
See what factors influence Mamasab performance in the Malaysia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mamasab' competitors in the Malaysia
An analysis of Mamasab' competitors in the Malaysia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mamasab is in the top 9% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Mamasab, with a Market Performance percentile of 91, is a leading brand. This indicates a strong market presence. Performance peers in the same percentile range include Canai 15 Cafe (SS15), Barra Restaurant, Istanbul Turkish Cuisine, Restaurant Tasty Wok House 家乡回味馆, Warung Muse, and Tono Livehouse Genting.
Customer Satisfaction is crucial for understanding customer loyalty and identifying areas for service improvement to foster long-term business growth.
Mamasab's overall customer satisfaction (CSAT) is 94%, a 2.5 percentage point increase year-over-year, signaling improved customer experience. In Pahang, the CSAT is 90%, with a decrease of 4.8 percentage points. CSAT peaked at 100 in May 2025 and stabilized around 92.86% in June and July 2025.
Outlet count reflects brand's expansion and market reach, demonstrating its presence and accessibility to customers across different regions.
Mamasab has a significant presence in Malaysia, with the highest number of outlets in Selangor (12), followed by Negeri Sembilan and Kelantan (9 each). Johor has 7 outlets, while Kedah and Pahang each have 6. Terengganu has 3, Penang has 2, and Malacca and Perak each have 1 outlet.
Competitor analysis reveals key players impacting market share, helping refine strategies to maintain a competitive edge and attract more customers.
Mamasab's top competitors based on customer cross-visitation are Amirr Burger 7e Pekan Kulim, Mamasab Hub Sri Duyong, Soru Station, Pasembur King (Hussain), and Restoran Tajuddin Hussain, Nasi Kandar. All listed competitors have a cross-visitation rate of 20%, indicating similar customer bases.
Traffic workload by hour identifies peak times, which helps optimize staffing and resource allocation, maximizing efficiency and customer satisfaction.
Mamasab experiences its highest traffic workload between 17:00 and 20:00, peaking at 47.08% at 19:00. The lowest traffic workload is between 1:00 and 6:00, indicating a need for resource adjustments based on these peak and off-peak hours.
Understanding consumer segments helps tailor marketing efforts to resonate with specific demographics, increasing engagement and brand loyalty.
Women (affinity index of 119) are overrepresented among Mamasab's customers, while men (affinity index of 84) are underrepresented. Gen Y (affinity index of 184) shows a notably high affinity towards the brand, significantly over-indexing compared to average consumers.