Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mailo's performance in the Greece and how they change over time
See what factors influence Mailo's performance in the Greece and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Mailo's' competitors in the Greece
An analysis of Mailo's' competitors in the Greece
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mailo's is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mailo's market performance is at the 69th percentile, indicating an average/above average market standing. This means Mailo's attracts more customers than 69% of its competitors in Greece's Cafe & Restaurants industry. Performance peers in the same percentile range include Rouvera Restaurant & Bar, Meat the Greek, Taverna Irene, The island, Balsamico, and Koukouvaya.
Customer satisfaction reflects customer loyalty and impacts brand reputation, influencing repeat business and positive word-of-mouth referrals.
Mailo's overall customer satisfaction is 66%, a decrease of 8.1 percentage points year-over-year. Epirus and Western Macedonia show the highest satisfaction at 81%, while Macedonia and Thrace have the lowest at 63%. This decline suggests a need to investigate and address factors impacting customer experience across different locations.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer willingness to spend at Mailo's.
Mailo's average check is 9.1 EUR, a 4.8% increase year-over-year. Macedonia and Thrace have the highest average check at 10.1 EUR. This increase suggests customers are spending more per visit, potentially due to menu changes or increased prices.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Mailo's has 27 outlets in Attica, representing the majority of its locations. Thessaly and Central Greece, and Macedonia and Thrace each have 3 outlets. This distribution highlights a strong presence in Attica, with opportunities for expansion in other regions.
Competitor analysis identifies key rivals and their customer overlap, informing strategies to differentiate and retain customers.
Mailo's top competitors based on customer cross-visitation are SAMA (6.59%), Tsiftis gastrokoutouki + (6.20%), Πιάτσα Καλαμάκι (5.81%), Fonissa Skiathos (5.81%), and Beach House at Casa Cook Samos (5.43%). These brands attract a significant portion of Mailo's customers, indicating direct competition for market share.
Traffic workload analysis reveals peak hours and customer flow, enabling optimized staffing and resource allocation for Mailo's.
Mailo's experiences peak traffic workload between 19:00 and 22:00, with the highest workload at 21:00 (58.26%). Traffic is significantly lower during morning hours. This data suggests Mailo's is most popular during dinner hours, requiring adequate staffing during these times.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographic groups.
Mailo's customer base shows a high affinity towards women (88%) and over-indexed affinity with Gen Y (130%) and Gen Z (174%). Gen X is under-indexed (40%). This suggests marketing efforts should focus on appealing to younger generations and female customers.