Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mailo's performance in the Greece and how they change over time
See what factors influence Mailo's performance in the Greece and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Mailo's' competitors in the Greece
An analysis of Mailo's' competitors in the Greece
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mailo's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mailo's is a leading brand in Greece's Cafe & Restaurants industry with a market performance of 99%, placing it in the top 1%. This percentile indicates a strong market presence relative to peers like Κυρ Αρίστος, BEAT SNACK & COFFEE, Volkan on the Rocks, Mpogiata, Pork to Beef Wild and Balsamico, all positioned at the same percentile.
Customer satisfaction (CSAT) measures how well a brand's products/services meet customer expectations, impacting loyalty and business growth.
Mailo's overall CSAT is 65%, down 8 percentage points year-over-year. CSAT varies by state: Epirus and Western Macedonia show 79% (down 7.7pp), Attica 67% (down 2.3pp), Macedonia and Thrace 60% (down 14.5pp), and Thessaly and Central Greece 21% (down 45.2pp). This indicates declining satisfaction levels, particularly in Thessaly and Central Greece.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing power.
Mailo's overall average check is 9.20 EUR, up 6.20% year-over-year. Macedonia and Thrace show an average check of 9.90 EUR, while Attica is at 9.10 EUR. The increase suggests higher spending per customer or adjustments in pricing strategy, with regional variations.
Number of outlets reflects brand's reach and market presence, influencing accessibility and brand recognition.
Mailo's has 29 outlets in Greece. Attica has 22 outlets, Macedonia and Thrace 3, Epirus and Western Macedonia 2, Thessaly and Central Greece 1, and Peloponnese, Western Greece and the Ionian 1. This distribution indicates a strong presence in Attica, suggesting targeted expansion.
Competitor analysis reveals key players influencing customer choices, aiding in strategic differentiation and market positioning.
Mailo's top competitors based on customer cross-visitation are SAMA (6.27%), Tsiftis gastrokoutouki + (5.90%), Fonissa Skiathos (5.54%), Πιάτσα Καλαμάκι (5.54%), and Beach House at Casa Cook Samos (5.17%). This data suggests these brands attract a similar customer base, highlighting direct competition.
Traffic workload indicates peak hours, enabling optimized staffing, resource allocation, and promotional strategies.
Mailo's traffic workload varies throughout the day, with peaks between 12:00 and 23:00, especially between 20:00 and 22:00. Minimal traffic occurs between 0:00 and 11:00. This indicates the necessity to optimize staffing and resource allocation.
Consumer segments analysis by gender and generation helps tailor marketing and product strategies for better engagement.
Mailo's consumer base shows an overrepresentation of women (89% affinity index) and underrepresentation of men (108% affinity index). Gen Y (132% affinity index) and Gen Z (167% affinity index) are overrepresented, while Gen X (38% affinity index) is underrepresented. This suggests high affinity of Gen Z and Gen Y.