Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mahachai performance in the India and how they change over time
See what factors influence Mahachai performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mahachai' competitors in the India
An analysis of Mahachai' competitors in the India
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mahachai is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mahachai holds the 99th percentile, indicating a leading market performance. This top 1% position highlights strong customer preference and competitive advantage in Cafe & Restaurants industry. Performance peers: Glenary's, East, Vasans parambariya, Sethia's Danapani, Sanjay Chicken Litti Corner, Taaza Kitchen are in similar range.
Customer satisfaction reflects brand loyalty and service quality, crucial for retaining customers and attracting new ones through positive word-of-mouth.
Mahachai's overall customer satisfaction is at 94%, with a decrease of 2.5 percentage points year-over-year. Goa exhibits 100% satisfaction, while Maharashtra shows 93% with a decrease. This suggests a strong customer sentiment, but a need to address the dip in Maharashtra to maintain high satisfaction levels across all locations.
Average check measures customer spending per visit, indicating pricing strategy effectiveness and the ability to drive revenue per transaction.
Mahachai's overall average check is INR 614.6, a 120.2% increase year-over-year, suggesting a strong increase in customer spending. Maharashtra shows an average check of INR 675. This signifies effective pricing and potential upsell strategies are boosting revenue.
Outlet count reflects brand reach and market penetration, signifying expansion success and potential for increased brand visibility.
Mahachai has 19 outlets in Maharashtra, indicating a strong presence in the state. Other states include Uttar Pradesh (6), Haryana (5), Jammu and Kashmir (1), Karnataka (1), Goa (1), Madhya Pradesh (1) and Odisha (1). This shows Maharashtra is the key state with the largest number of outlets.
Identifying competitors reveals market dynamics and helps refine strategies by understanding customer choices and potential market share shifts.
Haldiram's is a key competitor with a cross-visitation rate of 12.35%. Dakshin bharat is at 8.64%, Mahachai 7.41%, Dakshin Bharat Foods 6.17%, Mahachai 2.47%. This indicates customer overlap, crucial for understanding competitive positioning and refining marketing efforts.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
Traffic workload varies throughout the day, peaking between 2 PM and 7 PM (hours 14-19), reaching up to 43.87%. This indicates peak operational times when staffing and resources should be maximized to handle customer influx.
Understanding consumer segments by gender and generation enables targeted marketing and tailored service offerings to enhance customer engagement.
Women have an affinity index of 94 and Men 102, indicating near average engagement. Gen X has an affinity index of 140, Gen Y 79, and Gen Z 186. This suggests Gen Z and Gen X have higher affinity with the brand compared to Gen Y.