Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence MacxiPa performance in the Spain and how they change over time
See what factors influence MacxiPa performance in the Spain and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of MacxiPa' competitors in the Spain
An analysis of MacxiPa' competitors in the Spain
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
MacxiPa is in the top 19% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals competitive strength and customer preference, showing brand’s share of foot traffic within the Cafe & Restaurants sector.
MacxiPa's Market Performance is at the 81st percentile, classifying it as average/above average. This signifies a solid market presence with considerable customer traffic relative to competitors. Performance peers include La tasKeta, Timber Café, Castivera, El jilorio, LO NUESTRO, and Bar Núria, all within the 81st percentile.
Customer satisfaction (CSAT) indicates brand perception. Monitoring CSAT ensures positive brand equity and repeat visits, influencing long-term success.
MacxiPa's overall CSAT is 69%, up 2.1 percentage points year-over-year, signaling improved customer perception. In Catalonia, CSAT also stands at 69% with a similar increase, consistent with the overall trend. Monthly data shows CSAT fluctuating between 62.5% and 83.33% during the reporting period.
Number of outlets indicates market presence. Expanding outlets increases accessibility and brand visibility, directly influencing market share.
MacxiPa operates 22 outlets in Catalonia. This reflects the brand's physical presence and accessibility within this specific region. Further analysis could involve comparing this outlet count with that of competitors.
Analyzing competitors' data reveals strategic opportunities. Understanding cross-visitation patterns helps refine marketing and retain customer loyalty.
MacxiPa's customers also frequent Celeste (16.67%) and La Tagliatella (16.67%). Restaurant El Centre, Can Cortada, and Pizzeria Espak Doner Kebab each see 8.33% cross-visitation. These insights highlight direct competitors.
Traffic workload analysis reveals peak operational times. Understanding hourly traffic patterns helps optimize staffing and resource allocation.
MacxiPa experiences peak traffic between 12:00 and 13:00, with a traffic workload of 49.09% and 47.48% respectively. Traffic is relatively consistent from 7:00 to 14:00. Traffic is minimal during late night and early morning hours, indicating operational closures.
Analyzing consumer segments enables targeted marketing. Tailoring strategies by gender and generation enhances engagement and brand resonance.
MacxiPa’s customer base shows a higher affinity index for Men (131) compared to Women (64). The brand is highly consumed by Gen X (209) and Gen Z (196), which indicates a strong presence among the older and younger generations, while Gen Y (38) is under-indexed.