Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Maasai performance in the Kenya and how they change over time
See what factors influence Maasai performance in the Kenya and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Maasai' competitors in the Kenya
An analysis of Maasai' competitors in the Kenya
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Maasai is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Maasai holds a leading position at the 99th percentile, placing it in the top 1% of brands in Kenya's Cafe & Restaurants sector. This signifies strong customer preference and competitive strength. Its performance peers, also at the 99th percentile, include Geco Café, Greenspan estates, Rubi Restaurant, Boba caffe, Drip Burgers (Lavington), and Shawarma Street.
Customer satisfaction reflects the degree to which customers' needs and preferences are met by the brand, influencing loyalty and revenue.
Maasai's overall customer satisfaction (CSAT) is 64%, a decrease of 10.8 percentage points year-over-year. Coast region shows a CSAT of 60%, with a decrease of 13.1 percentage points. CSAT fluctuated between 50% and 82.35% from May to July 2025.
Outlet count reveals the brand's physical presence and market reach across different geographic regions within the country.
Maasai has a total of 11 outlets distributed across Kenya. The Coast and Rift Valley regions each have 4 outlets, while Central Kenya, Eastern, and Coastal Kenya each have 1 outlet.
Understanding key competitors allows for strategic benchmarking and identifying opportunities to enhance market position and customer engagement.
Maasai's top competitors based on customer cross-visitation are Java House (17.74%), KFC (11.29%), Blue Room Restaurant (8.06%), Rubi Restaurant (8.06%), and Seafront Swahili Dishes (6.45%). These insights help Maasai understand where its customers are also spending their money.
Traffic workload insights inform operational strategies, staffing optimization, and resource allocation during peak and off-peak hours.
Maasai experiences its highest traffic workload between 4 PM and 6 PM (hod 16-18), peaking at 50.71% at 5 PM. The lowest traffic workload occurs between 2 AM and 5 AM (hod 2-5), indicating overnight off-peak periods.
Consumer segment insights enable targeted marketing strategies, personalized product offerings, and enhanced engagement based on demographic characteristics.
Women have high affinity (109 Index) for Maasai, indicating higher engagement compared to the average consumer. Men have an affinity index of 96. Gen X has a very high affinity (188 Index). Gen Y affinity index is 27.