Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Maasai performance in the Kenya and how they change over time
See what factors influence Maasai performance in the Kenya and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Maasai' competitors in the Kenya
An analysis of Maasai' competitors in the Kenya
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Maasai is in the lower 26% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Maasai's market performance is in the lower 26% in the Cafe & Restaurants industry in Kenya. This indicates a below average market standing compared to competitors like The Pizzeria, Artisan blend cafe kilimani, The Wine & Bottle, Azuri Restaurant and Cafe, Cedars, and Bahari Coffee Shela, which are in the same percentile.
Outlet count indicates brand reach and market presence. Growth or decline reflects expansion strategy and market penetration effectiveness.
Maasai has a total of 12 outlets across Kenya, with 4 in Coast and Rift Valley, 2 in Central Kenya, and 1 each in Eastern and Coastal Kenya. This distribution shows a stronger presence in Coast and Rift Valley regions.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and highlighting opportunities for differentiation.
Maasai's customers also frequently visit Java House (22.73%), Lichthaus (13.64%), Chicken Inn (9.09%), Aberdare Restaurant Nyali (9.09%), and Massawa Bar And restaurant Mombasa (9.09%). Java House is the most cross-visited brand.
Traffic workload by hour reveals peak times, enabling efficient staffing, resource allocation, and targeted marketing efforts.
Maasai experiences peak traffic workload between 14:00 and 19:00, with the highest workload at 18:00 (47.94%). Traffic is lowest between 0:00 and 5:00. This data informs staffing and promotional strategies.
Understanding consumer segments allows for tailored marketing, product development, and messaging, maximizing engagement and ROI.
Maasai's consumer base shows a high affinity for men (130 index) and Gen X (210 index), indicating these segments are overrepresented among its customers. Women are also a significant segment (53 index). Gen Y is under-indexed (32 index).