Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
An analysis of Maasai' competitors in the Kenya
An analysis of Maasai' competitors in the Kenya
See what factors influence Maasai performance in the Kenya and how they change over time
See what factors influence Maasai performance in the Kenya and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Maasai is in the lower 29% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Maasai's market performance is in the lower 29% in Kenya's Cafe & Restaurants industry, indicating a below average market standing. This means that Maasai captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Bonds Restaurant, Yuls Restaurant, Connect Coffee, Barbeque Nation, Pizza Hut, and Kengele's Lavington Green #Loco.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies and market positioning for the brand.
Maasai's top competitors based on customer cross-visitation are Maasai Beach Bar & Restaurant (12%), Lichthaus (12%), Diplozz Resort, Kisii (8%), Java House (8%), and Santorini Lounge (8%). This indicates that customers who visit Maasai also frequent these establishments.
Traffic workload by hours reveals peak and off-peak times, enabling efficient staffing, resource allocation, and targeted marketing efforts.
Maasai experiences peak traffic workload between 4 PM and 6 PM (45.86% - 48.17%), with the highest workload at 5 PM. Traffic is lowest between 2 AM and 5 AM (8.07% - 9.69%). This data helps optimize staffing and promotions based on hourly demand.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement and ROI.
Maasai's customer base shows a high affinity towards women (index 97) and men (index 102). Among generations, Gen X is overrepresented (index 241), indicating a high affinity, while Gen Y is underrepresented (index 52), suggesting lower affinity compared to the average consumer.