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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Let's Go Chicken performance in the Indonesia and how they change over time
See what factors influence Let's Go Chicken performance in the Indonesia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Let's Go Chicken' competitors in the Indonesia
An analysis of Let's Go Chicken' competitors in the Indonesia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Let's Go Chicken is in the lower 11% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Let's Go Chicken is in the lower 11% percentile, indicating a critically low market performance. This suggests the brand has a smaller share of foot traffic compared to competitors in Indonesia's Cafe & Restaurants industry. Performance peers in the same percentile range include Burjo Eat, Fried Chicken Master The Park Pejaten, Mie Ayam Pring Kuning (Malam), Mr Yao Gading Serpong, Ayam Goreng Ny Suharti, Sulawesi, and Rumah Makan das Panyileukan.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Let's Go Chicken has an overall CSAT of 77% in Indonesia, with a 3.2 percentage point increase year-over-year. In Java, the CSAT is also 77%, showing consistent satisfaction across the region. This indicates a positive trend in customer perception of the brand.
Number of outlets indicates brand reach and market presence. Tracking outlet growth helps assess expansion effectiveness and market penetration strategies.
Let's Go Chicken has 62 outlets in Java, Indonesia. This indicates a concentrated presence in this region, suggesting Java is a key market for the brand. Further analysis could explore outlet distribution and performance within Java.
Competitor analysis identifies key rivals and their market share. Understanding competitor strategies informs competitive positioning and strategic decision-making.
The top competitors for Let's Go Chicken, based on customer cross-visitation, include Ayam Gepuk Pak Gembus, NASI BEBEK MADURA PAK IMAM, Pengantin Ali, Kedai Steak Nusantara Ps Rebo Cipayung, Warung Sate & Tongseng Pak Dadi Khas Solo, and diSambelin Telia, each with a 20% cross-visitation rate. This indicates that customers who visit Let's Go Chicken also frequently visit these establishments.
Traffic workload by hour reveals peak and off-peak times, enabling efficient staffing and resource allocation. Optimizing operations based on traffic patterns enhances customer experience.
Let's Go Chicken experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload occurring around 8:00 PM (46.05) and 9:00 PM (46.15). Traffic is significantly lower during early morning hours, indicating a need for adjusted staffing and resource allocation based on these patterns.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies, maximizing engagement and brand affinity.
Let's Go Chicken's customer base shows a higher affinity among men (index of 173) compared to women (index of 44). Gen Z (index of 183) shows a stronger affinity compared to Gen Y (index of 90). This suggests marketing efforts should consider the preferences and behaviors of Gen Z and male consumers.