Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Leonidas performance in the Belgium and how they change over time
See what factors influence Leonidas performance in the Belgium and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Leonidas' competitors in the Belgium
An analysis of Leonidas' competitors in the Belgium
In Cafés & Restaurants
·Jun – Aug 25
Leonidas is in the top 7% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, showing competitive strength and customer preference in the cafe & restaurant industry.
Leonidas holds a leading market performance with a percentile of 93, placing it in the top 7% of brands. This shows strong customer preference. Peers such as Brasserie De Vijvers, De Witten Vos, 't Tegelhuuske Maasbrasserie, Bistro FUEGO, La Fleur en Papier Doré, and Le Clapotis share a similar market position.
Customer satisfaction (CSAT) indicates customer loyalty and the likelihood of repeat business, vital for brand growth and sustainability.
Overall CSAT for Leonidas is 74%, a decrease of 2.6 percentage points year-over-year. Brussels-Capital shows high CSAT at 92% with 15 percentage points growth, while Flanders has 61% CSAT with 7 percentage points growth. This suggests regional differences in customer experience.
Number of outlets reflects brand's market presence and reach, indicating expansion and accessibility to customers.
Leonidas has 6 outlets in Flanders, 4 in Wallonia and 1 in Brussels-Capital. Flanders accounts for the most significant presence of Leonidas outlets, reflecting its stronghold in that region.
Analyzing competitors reveals market dynamics, customer preferences, and opportunities for differentiation and strategic positioning.
McDonald's is the top competitor with a cross-visitation rate of 18.18%. Café de la Brasserie, Pergola, Belgian Waffles, and La Péniche each have a 9.09% cross-visitation rate. This data highlights alternative dining options favored by Leonidas' customers.
Understanding traffic workload by hour helps optimize staffing, manage resources, and enhance customer experience during peak times.
Traffic workload peaks between 9 AM and 4 PM, with the highest traffic around 11 AM (49.71%). There is no reported traffic between 7 PM and 8 AM. The data shows Leonidas attracts most customers during traditional daytime hours.
Understanding consumer segments by gender and generation enables targeted marketing, improved product offerings, and stronger brand resonance.
Women have a high affinity (130 index) compared to the average consumer, while Men are under-indexed (80). Gen X are significantly over-indexed (236), whereas Gen Y show average affinity (56). This suggests Leonidas appeals strongly to Gen X women.