Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence King performance in the United Kingdom and how they change over time
See what factors influence King performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of King' competitors in the United Kingdom
An analysis of King' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
King is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
King, with a market performance percentile of 97, is a leading brand in the United Kingdom's Cafe & Restaurants industry. This means King captures a significantly larger share of customer traffic compared to most competitors. King’s performance peers include Pierre Victoire, Jintana Thai Restaurant, Tossed, Abbots Tandoori, YO! Bluewater, and Madera at Treehouse London.
Customer satisfaction (CSAT) reflects brand perception, influencing loyalty and revenue. Monitoring CSAT helps identify areas for service and product improvement.
King's overall customer satisfaction stands at 71%, with a slight increase of 0.4 percentage points year-over-year. In England, the CSAT is also 71%, reflecting consistent satisfaction across the region. The dynamic CSAT data shows fluctuations between May and July 2025, peaking in June at 82.69%.
Average check indicates customer spending per visit. Tracking this metric helps in understanding revenue trends and the effectiveness of upselling strategies.
King's average check is 17.8 GBP, showing a 1.1% increase compared to the previous year. The average check in England is also 17.8 GBP. Dynamic data shows an increase from 16.43 GBP in May 2025 to 19.17 GBP in July 2025, indicating a rise in customer spending.
The number of outlets reflects brand reach and market presence. Expansion indicates growth, while contraction may signal strategic realignment or market challenges.
King currently operates 18 outlets in England. This indicates a solid, but not rapidly expanding, presence in the United Kingdom's cafe and restaurant market. Further data is needed to assess changes in outlet numbers over time.
Identifying key competitors reveals market dynamics and potential threats. Cross-visitation analysis pinpoints brands capturing shared customer segments.
King's top competitors, based on customer cross-visitation, are JD Wetherspoon (11.43%), McDonald's (8.57%), The Plough (5.71%), BURGER & SAUCE (5.71%), and Bridge Inn (2.86%). This indicates a customer overlap with both fast-food chains and other restaurant brands.
Analyzing traffic workload by hour reveals peak times, enabling optimized staffing, resource allocation, and targeted marketing during high-demand periods.
King experiences peak traffic workload between 4 PM and 6 PM, with the highest workload at 5 PM (51%). Traffic significantly decreases after 9 PM, reaching its lowest point between 5 AM and 7 AM. These trends highlight key operational periods.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning. Affinity insights optimize strategies for diverse customer groups.
King's customer base shows Women (69%) have a higher affinity (lower index) compared to Men (123%). Among generations, Gen X (40%) are under-indexed, while Gen Y (88%) also show lower-than-average affinity, indicating a need for segment-specific marketing strategies.