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Managing Partner, Global Business Development
See what factors influence KFC performance in the Uganda and how they change over time
See what factors influence KFC performance in the Uganda and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Uganda
An analysis of KFC' competitors in the Uganda
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Market performance reflects brand strength, customer preference, and competitive standing within the Cafe & Restaurants industry in Uganda.
KFC's market performance in Uganda is leading, with a percentile of 99. This indicates KFC captures a significant share of foot traffic. Performance peers in the same range are Rooftop at K, Emiboozi Restrobar, Café Javas, KFC Shell Kyengera, Olives Restaurant & Bar and Java House.
Customer satisfaction is crucial for loyalty, positive reviews, and repeat business, impacting revenue and brand reputation in the Cafe & Restaurants sector.
KFC in Uganda shows high customer satisfaction, with an overall CSAT of 97%, a 16.6pp increase year-over-year. The Central Region reports a 97% satisfaction rate, reflecting strong customer approval and service quality.
Outlet count indicates brand reach and accessibility, directly influencing market share and revenue potential in the Cafe & Restaurants industry.
KFC in Uganda has 22 outlets, with 21 located in the Central Region and 1 in the Eastern Region. This distribution highlights a concentration of KFC's presence in the Central Region.
Understanding key competitors and customer cross-visitation is essential for strategic positioning and gaining a competitive edge.
Café Javas is the top competitor with a cross-visitation rate of 14.94%. Other competitors include The Food Hub (5.81%), KFC Shell Kyengera (5.81%), Java House (4.56%), and Middle East restaurant (3.73%).
Traffic workload analysis helps optimize staffing, manage resources, and improve customer experience during peak and off-peak hours.
KFC in Uganda experiences peak traffic between 18:00 and 19:00 hours, with a traffic workload of 70.56 and 72.82 respectively. Traffic is minimal between 0:00 and 7:00 hours.
Analyzing consumer segments informs targeted marketing, product development, and positioning strategies for better engagement and ROI.
Women (119 affinity) and Gen Y (141 affinity) and Gen Z (198 affinity) demonstrate high affinity towards KFC in Uganda, suggesting they are overrepresented in KFC's customer base. Gen X (16 affinity) are under-indexed.
Cafés & Restaurants