Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Tanzania and how they change over time
See what factors influence KFC performance in the Tanzania and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Tanzania
An analysis of KFC' competitors in the Tanzania
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference.
KFC in Tanzania is in the top 4% (96th percentile), indicating a leading market position. This signifies strong customer preference and competitive advantage. Performance peers include Pizza Gourmet by Makofi Zanzibar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
KFC's overall CSAT in Tanzania is 95%, a significant 17.8 percentage point increase year-over-year. Both the Coastal and Northern Zones show high CSAT (95%), with notable growth, indicating strong positive customer sentiment.
Outlet count indicates brand presence and market reach, influencing accessibility and potential customer base.
KFC in Tanzania has 10 outlets, with 9 located in the Coastal Zone and 1 in the Northern Zone. This distribution highlights a concentration of KFC's presence in the Coastal Zone.
Identifying competitors and cross-visitation helps understand market dynamics and customer preferences for strategic positioning.
Pizza Hut is the top competitor with a 11.86% cross-visitation rate, meaning that 11.86% of KFC customers also visit Pizza Hut. Other competitors include Brake Point Makumbusho, Levant, Liverpool and Juliana Pub.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
KFC in Tanzania experiences peak traffic between 11 AM and 8 PM, with the highest workload between 2 PM and 6 PM. This data informs staffing and resource allocation strategies.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies for KFC.
Women have a higher affinity (127) for KFC compared to men (82). Gen Y shows a slightly higher affinity (106) compared to Gen X (96). This suggests targeted marketing towards women and Gen Y could be effective.