Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Myanmar and how they change over time
See what factors influence KFC performance in the Myanmar and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
An analysis of KFC' competitors in the Myanmar
An analysis of KFC' competitors in the Myanmar
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Myanmar holds a leading market performance at the 99th percentile, indicating it captures a significant portion of customer traffic, making it a leading brand. Performance peers like MinGaLaBar and YKKO are in a similar range.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Monitoring CSAT is vital for identifying areas for improvement.
KFC's overall CSAT in Myanmar is 62%, a decrease of 31.3 percentage points year-over-year. CSAT in Yangon is at 63%, also showing a decrease. This indicates a need to investigate and address potential customer dissatisfaction.
Average check is a key revenue indicator, showing how much customers spend per visit, directly impacting profitability and sales strategies.
The average check for KFC in Myanmar is 14.6K MMK, an increase of 18.6% year-over-year. In Yangon, the average check is 14.8K MMK, showing no growth. The overall increase suggests improved sales per customer.
Outlet count indicates brand presence and market penetration, reflecting expansion strategy and potential customer reach across different regions.
KFC has 32 outlets in Myanmar, with 23 located in Yangon. Mandalay has 3, Bago Region has 2, and Naypyitaw Union Territory, Sagaing Region, Ayeyarwady, and Shan State each have 1. Yangon is the primary market.
Competitor analysis identifies key rivals and customer preferences, guiding competitive strategies and highlighting opportunities to differentiate the brand.
KFC's top competitors in Myanmar, based on cross-visitation, include YKKO (8.16%), The Pizza Company (6.12%), and a few others each at 4.08%. This reveals customer preferences for these alternative dining options.
Traffic workload by hour reveals peak times, informing staffing and resource allocation to optimize customer service and operational efficiency during busiest periods.
Traffic workload for KFC in Myanmar peaks between 11 AM and 5 PM, with the highest traffic around 5 PM (62.59%). There is minimal activity late at night and early morning, indicating low customer traffic during those hours.