Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the The Bahamas and how they change over time
See what factors influence KFC performance in the The Bahamas and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the The Bahamas
An analysis of KFC' competitors in the The Bahamas
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance in The Bahamas is at the 59th percentile, indicating an average/above average market position. This means KFC attracts more customers than approximately 59% of cafe and restaurant brands. Performance peers in a similar range include Carnivale Bahamas and Domino's Pizza.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
KFC in The Bahamas has a customer satisfaction rate of 73%, a significant increase of 18.5 percentage points year-over-year. This indicates a strong positive sentiment among customers, particularly in New Providence, where satisfaction is also at 73%.
Outlet count indicates market reach and brand accessibility, influencing market share and customer convenience.
KFC has 9 outlets in New Providence and 3 in the City of Freeport, indicating a stronger presence in New Providence. This distribution reflects KFC's strategic focus on key population centers within The Bahamas.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Wendy's and Domino's Pizza are the top competitors for KFC in The Bahamas, with a cross-visitation rate of 19.35%. IHOP BAHAMAS follows with 16.13%. This suggests a significant overlap in customer base among these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
KFC in The Bahamas experiences peak traffic between 14:00 and 15:00 (2 PM - 3 PM), with the highest traffic workload at 70.86%. Traffic starts to increase at 10:00, indicating the need for adequate staffing during lunch and afternoon hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women show a high affinity (84%) towards KFC, while men show an over-representation (113%). Gen Y is significantly over-represented (201%), indicating a high affinity for the brand among this generation. This data suggests targeted marketing towards these demographics.