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Managing Partner, Global Business Development
See what factors influence KFC performance in the Bahrain and how they change over time
See what factors influence KFC performance in the Bahrain and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Bahrain
An analysis of KFC' competitors in the Bahrain
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Bahrain is in the top 1% (leading position). This indicates a dominant market presence compared to competitors like Caribou Coffee and Chicket, also at the 99th percentile.
Customer satisfaction reflects customer loyalty and impacts brand reputation, influencing repeat business and word-of-mouth referrals.
KFC's overall customer satisfaction in Bahrain is 89%, a decrease of 4.8 percentage points year-over-year. Muharraq Governorate has the highest CSAT (93%), while Northern Governorate shows the lowest (82%).
Average check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchase behavior.
The overall average check for KFC in Bahrain is 7.2 BHD, a decrease of 5.9% year-over-year. The Capital Governorate has the highest average check (9.5 BHD), while Muharraq Governorate has the lowest (5.4 BHD).
Outlet count indicates market reach and brand accessibility, influencing customer convenience and overall sales volume.
KFC has a varying number of outlets across Bahrain's governorates. The Capital Governorate has the highest number of outlets (8), indicating a strong presence in that region.
Competitor analysis reveals key rivals and customer preferences, informing strategies to enhance competitive advantage.
McDonald's (11.18%) is the top competitor for KFC in Bahrain, based on cross-visitation. Other key competitors include Jasmi's (8.55%) and Hardee's (7.89%), showing shared customer bases.
Traffic workload distribution highlights peak hours, enabling efficient staffing and resource allocation to optimize customer service.
KFC in Bahrain experiences peak traffic between 6 PM and 10 PM, with the highest workload at 10 PM (65.71%). The lowest traffic occurs between 4 AM and 8 AM, indicating overnight closures or reduced service.
Consumer segments reveal demographic preferences, informing targeted marketing and product development strategies for better engagement.
Women (85 affinity index) are a primary customer segment for KFC, while men (107 affinity index) are also represented. Gen Z (107 affinity index) and Gen Y (91 affinity index) show a strong affinity, while Gen X (38 affinity index) is under-indexed.