Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Armenia and how they change over time
See what factors influence KFC performance in the Armenia and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Armenia
An analysis of KFC' competitors in the Armenia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
KFC in Armenia holds the 98th percentile in market performance, indicating a leading position within the Cafe & Restaurants industry. This signifies a high degree of customer preference and competitive strength compared to its peers. Other brands within a similar leading position include Zeituna Home Of Food, Coffeeshop Company, Tashir Pizza, Sherep, Syrovarnya, and SAS.
Number of outlets indicates brand's reach, market penetration, and expansion strategy within a specific region.
KFC has a presence in two regions of Armenia: Lori Province and Shirak Province, with one outlet in each. This shows a limited, but present, distribution across the country. No changes observed during the period.
Competitor analysis shows which brands attract the same customers, informing competitive strategies and marketing efforts.
The top competitors for KFC in Armenia, based on customer cross-visitation, are Pizza Hut and Tashir Pizza (both 12.77%), followed by Lavash Restaurant and Tavern Yerevan (both 10.64%), and Cafe #2 (8.51%). These brands represent the strongest competition for KFC's customer base.
Traffic workload by hour shows peak times, enabling efficient staffing and targeted promotions to maximize revenue.
KFC in Armenia experiences peak traffic workload between 10:00 AM and 10:00 PM, with the highest traffic around 8:00 PM. Understanding these peak hours is essential for optimizing staffing levels and promotional efforts.
Consumer segment analysis by gender and generation informs targeted marketing and positioning based on affinity insights.
Women are overrepresented among KFC customers, with an affinity index of 59, while men show an affinity index of 129. Gen Y shows an affinity index of 155. This indicates that Gen Y segment demonstrates higher affinity for the brand.