Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Kaufland performance in the Germany and how they change over time
See what factors influence Kaufland performance in the Germany and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Kaufland' competitors in the Germany
An analysis of Kaufland' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kaufland is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Kaufland's Market Performance is at the 95th percentile, indicating a leading position. This suggests a strong market presence and high customer preference relative to competitors like Schlemmerwerk im Kipperhof, Bäckerei Schmid, NOODLE HOUSE NO.8, İkram Ocakbaşı Charcoal Grill Restaurant, Restaurant Oberdeck, and Gut Salzig Beachclub & Restaurant, all in the 95th percentile.
Customer Satisfaction (CSAT) reflects how happy customers are, influencing loyalty and brand reputation in the competitive Cafe & Restaurants market.
Kaufland's overall CSAT is 85%, a decrease of 2 percentage points year-over-year. Baden-Württemberg shows a high CSAT of 100% with a growth of 9.1 percentage points, while Bavaria has a CSAT of 80% with a decrease of 4 percentage points. These state-level variations indicate areas needing focused improvements to enhance customer experience and address regional differences.
Average Check indicates how much customers spend per visit, influencing revenue and profitability in the Cafe & Restaurants industry.
Kaufland's overall Average Check is 8.20 EUR, a decrease of 20.70% year-over-year. Bavaria shows an Average Check of 8.50 EUR with no change. The overall decrease suggests a need to analyze pricing strategies and customer spending behavior to optimize revenue.
The number of outlets indicates brand's reach and service availability, influencing customer accessibility and market coverage in Cafe & Restaurants.
Kaufland has multiple outlets across Germany, with 3 in both Baden-Württemberg and Bavaria. Other states like Mecklenburg-Vorpommern, North Rhine-Westphalia, Thuringia, and Hesse each have 1 outlet. This distribution shows a focused presence in specific regions, suggesting potential for expansion in other areas.
Analyzing competitors reveals competitive landscape and consumer preferences, enabling strategic positioning and differentiation in Cafe & Restaurants.
Kaufland's customers also frequently visit Kaffeehaus (10.53%), Coffeeholic Café/ Bistro (5.26%), Bäcker Görtz (5.26%), Das Walz - Restaurant & Café (5.26%), and Landgasthaus Oesterle - Stefan Oesterle (5.26%). This cross-visitation data indicates direct competitors and opportunities for Kaufland to understand shared customer bases and refine its offerings.
Traffic Workload by Hours helps understand peak hours and optimize staffing to improve customer experience and efficiency in Cafe & Restaurants.
Kaufland experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (51.43%). Traffic is minimal during early morning hours. These patterns suggest a need to optimize staffing and resource allocation to match peak demand and ensure smooth operations.
Consumer segments inform targeted marketing, improving engagement and relevance by tailoring strategies to specific demographics in Cafe & Restaurants.
Kaufland's consumer base shows a high affinity for both Women (95 index, under-indexed) and Men (103 index, over-indexed). Further, the affinity index for Gen X is 143 (over-indexed) and Gen Z is 721 (over-indexed). This segmentation guides targeted marketing to leverage these demographic preferences effectively.