Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Kafema performance in the Russia and how they change over time
See what factors influence Kafema performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Kafema' competitors in the Russia
An analysis of Kafema' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Kafema is in the lower 11% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kafema's market performance is in the lower 11% in Russia's Cafe & Restaurants industry. This is critically low, indicating a need to improve its market standing. Performance peers in the same percentile range include Probirochnaya, Шаверма Пирамида, Enik Benik, old park, Тёртый сыр, and Teplaya rechka.
Outlet distribution indicates market reach and expansion strategy, influencing brand visibility and accessibility to customers.
Kafema has 11 outlets in the Far Eastern Federal District, 5 in the Central Federal District, and 1 each in the Northwestern and Southern Federal Districts. The Far Eastern Federal District represents the largest concentration of Kafema outlets.
Competitor analysis identifies key rivals and their customer overlap, informing strategies to differentiate and attract customers.
Kafema's top competitors based on customer cross-visitation are Kafe, Giallo, The Coffee Bean & Tea Leaf, Korean house, and Cooperative, each with a 20% cross-visitation rate. This suggests a significant overlap in customer base, requiring Kafema to differentiate its offerings.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Kafema experiences peak traffic workload between 10 AM and 6 PM, with the highest workload at 58.76% at 5 PM. Traffic is minimal before 7 AM and after 9 PM. This data informs staffing and resource allocation strategies.
Understanding consumer segments enables targeted marketing and product development, maximizing engagement and ROI.
Kafema's customer base shows a high affinity for men (146) and Gen X (221), indicating these segments are overrepresented compared to the average consumer. Women (70) and Gen Y (81) are underrepresented. This suggests a need to tailor marketing strategies to better engage women and Gen Y.