Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Just baked performance in the India and how they change over time
See what factors influence Just baked performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Just baked' competitors in the India
An analysis of Just baked' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Just baked is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's foot traffic share, revealing competitive strength and customer preference.
Just baked's market performance is at the 95th percentile, positioning it as a leading brand in the Cafe & Restaurants industry in India. This shows a strong market standing relative to competitors like Food Zone pure veg. Restaurant, Lord's, BABU SHONA বাবু সোনা, Swadesi, Pizza Park - The Story Over Sourdough, and Pali Restaurant, which are within a similar percentile range.
Customer satisfaction scores reflect brand perception and loyalty, directly influencing repeat business and revenue.
Customer satisfaction for Just baked is at 52%, a decrease of 26.6 percentage points year-over-year. This indicates a significant decline in customer sentiment. In West Bengal, the CSAT is also 52% with a similar decrease. The CSAT trend from May to July 2025 shows a decrease. Action is needed to identify reasons for decline.
Outlet count indicates market reach and expansion, reflecting brand investment and growth strategy effectiveness.
Just baked has 20 outlets in West Bengal. This represents its physical presence and potential reach in the region. The number of outlets provides a foundational understanding of the company's scale.
Identifying top competitors enables strategic benchmarking, highlighting areas for differentiation and competitive advantage.
The top competitors for Just baked, based on customer cross-visitation, are Cocoa Bakery (16%), Aminia Restaurant (12%), Food Factory (8%), Lake Mall Food Court (8%), and FreakBaker (8%). Understanding customer co-visitation informs competitive positioning.
Traffic workload analysis optimizes staffing and resource allocation, enhancing customer experience and operational efficiency.
Just baked experiences peak traffic workload between 17:00 and 19:00, reaching almost 60%. Traffic is lowest between midnight and 7:00. Staffing and resource allocation should align to handle peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring messaging to specific groups.
Women (affinity index: 131%) and Gen X (affinity index: 255%) have high affinity toward Just baked. Men are under-indexed (affinity index: 89%). Gen Z also shows strong affinity (affinity index: 175%), while Gen Y is under-indexed(affinity index: 58%). The marketing approach should consider these preferences.