Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence IKEA performance in the Russia and how they change over time
See what factors influence IKEA performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the Russia
An analysis of IKEA' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
IKEA is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
IKEA's market performance is at the 74th percentile, indicating an average/above average market position in Russia's Cafe & Restaurants industry. This reflects a solid standing relative to competitors. Performance peers in a similar range include Georgia Armenia, Filadel'fiya, Kafe "Shokolad", Kaifin, Yavka-Bar, and Ресторан Венеция, all positioned at the 74th percentile.
Outlet count indicates brand presence and market coverage, influencing accessibility and brand awareness.
IKEA has 3 outlets each in the Siberian, Central, and Volga Federal Districts, and 1 in the Northwestern Federal District, showing a concentration in specific regions. This distribution reflects IKEA's current market reach within Russia.
Identifying key competitors and cross-visitation patterns helps refine marketing strategies and understand customer preferences.
Customers who visit IKEA also frequently visit Burger King, Столовая MAKS2, Pepe&Roni, Cafe "Lotus", and Вкусно — и точка. All brands show 100% cross-visitation with IKEA customers in Russia.
Understanding traffic workload by hour optimizes staffing and service levels to match customer demand.
IKEA's peak traffic workload occurs between 17:00 and 19:00, reaching a maximum of 61.98 around 19:00. Traffic is minimal between 0:00 and 8:00, indicating store is closed or has limited opening hours.