Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Ice Mellow performance in the Brazil and how they change over time
See what factors influence Ice Mellow performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Ice Mellow' competitors in the Brazil
An analysis of Ice Mellow' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Ice Mellow is in the lower 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Ice Mellow's market performance is in the lower 7%, indicating a critically low market standing. This means the brand captures significantly less foot traffic compared to competitors like Chama na Brasa, Panificadora Gabriel, Restaurante D'Familia, Dicid Santa Rosalia, Du Rosário Gourmet, and BUFFET BARUCK, who are in a similar percentile range.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
Ice Mellow's customers also frequently visit Quiero Café (28.57%), Sorveteria Adriana (14.29%), Betina Restaurante (14.29%), Araldi Pizzaria (14.29%), and Cafeteria Cheirin Bão - Empório Mineiro (14.29%). This cross-visitation data highlights key competitors and potential areas for differentiation.
Traffic workload by hour optimizes staffing and promotions, aligning resources with peak demand.
Ice Mellow experiences peak traffic between 10 AM and 9 PM, with the highest workload around 6 PM (51.59% to 53.72%). Traffic is minimal during early morning hours. This data informs staffing and promotional strategies to match customer demand.
Consumer segments inform targeted marketing, tailoring strategies to specific demographics for higher engagement.
Women (177 affinity index) are overrepresented among Ice Mellow's consumers, while men (22 affinity index) are underrepresented. Gen Y (169 affinity index) shows high affinity. This suggests targeted marketing towards women and Gen Y may be effective.