Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Ice Mellow performance in the Brazil and how they change over time
See what factors influence Ice Mellow performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Ice Mellow' competitors in the Brazil
An analysis of Ice Mellow' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Ice Mellow is in the top 23% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ice Mellow's Market Performance is at the 77th percentile in Brazil's Cafe & Restaurants industry, indicating an average/above average market standing. Its performance peers include Churrascão do Zeca, Fogo no Espeto Churrascaria - Unidade Ibituruna, Casa Vizeu Restaurante e Mercearia, Pizzaria Boka Livre, OTAO SUSHI BACK, and Fish Bar.
Outlet numbers show geographic footprint and expansion, crucial for assessing brand reach and market penetration strategy.
Ice Mellow has 15 outlets in the Southeast Region, 6 in the Central-West, 4 in the Northeast, and 3 in the South Region of Brazil. The Southeast Region dominates the brand's presence.
Competitor analysis reveals direct rivals and customer preferences, guiding strategic positioning and competitive advantages.
Ice Mellow's top competitors, based on customer cross-visitation, are Araldi Pizzaria, Tarantino Pizzas e Esfirras, The Best Açaí, Restaurante Cheiro Verde, and Casarão Beer, each sharing 25% of Ice Mellow's customers.
Traffic workload indicates peak operational periods, crucial for resource allocation and optimizing customer experience during busy hours.
Ice Mellow experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest traffic around 5:00 PM (51.04). Traffic is minimal between midnight and 8:00 AM.
Understanding consumer segments optimizes marketing by targeting specific groups based on demographics and preferences, increasing campaign relevance.
Ice Mellow's customer base shows high affinity towards women (108) and Gen Y (171). This suggests the brand resonates more strongly with these demographic groups compared to the average consumer.