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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence I AM PIZZA performance in the Thailand and how they change over time
See what factors influence I AM PIZZA performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of I AM PIZZA' competitors in the Thailand
An analysis of I AM PIZZA' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
I AM PIZZA is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reflects brand’s share of foot traffic, revealing its competitive strength and customer preference.
I AM PIZZA holds a leading market position at the 95th percentile. This indicates a strong competitive presence. Performance peers in a similar range include TAAN Bangkok, Bogs cafe, Chef Ple Thai Mango Sticky Rice, ลุงหวังกะเพราพ่นไฟ สาขาสามย่าน, Oak Wine Steak Rama4, Joke Bangkok.
CSAT indicates customer loyalty and overall brand perception. High scores suggest strong brand affinity and repeat business potential.
I AM PIZZA shows 89% overall customer satisfaction. Chiang Mai Province reports 100% satisfaction, with 9.1pp growth. CSAT slightly decreased year-over-year by -5.5pp, indicating a need to investigate potential issues.
Competitor analysis reveals competitive landscape. It informs strategic positioning and differentiation efforts to attract and retain customers.
Top competitors based on cross-visitation are Neng Roast Pork 2nd branch (16.67%), VT Namnueng (16.67%), Chada Café and Restaurant (8.33%), Baan Suan Restaurant (8.33%), and Royal Project Kitchen (8.33%). These brands attract similar customer base.
Consumer segments help personalize marketing. Understanding gender and generation enables tailored campaigns, enhancing engagement and ROI.
Women have a high affinity (70 index) for I AM PIZZA, while men are over-represented (121 index). Gen Y (137 index) and Gen Z (125 index) also have high affinity.