Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hot Chips performance in the India and how they change over time
See what factors influence Hot Chips performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Hot Chips is in the lower 34% of brands
Sample of brands in the same percentile
An analysis of Hot Chips' competitors in the India
An analysis of Hot Chips' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Hot Chips is in the lower 34% of brands, indicating a below average market performance. This suggests a need to improve competitiveness. Performance peers in the same percentile range include Hotel Songadya, CafeWTT, Varuna Naal Kulche, WelcomCafe, The Veg & Veg Cafe Restaurant, and Krishna Chaitanya Pure Veg.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue in the Cafe & Restaurants sector.
Hot Chips' overall CSAT is 66%, a decrease of 0.8 percentage points year-over-year. In Tamil Nadu, CSAT is also 66%, with a decrease of 0.5 percentage points. This indicates a slight decline in customer satisfaction, requiring attention to service and product quality.
Average check (AvgCheck) measures customer spending per visit, crucial for revenue optimization in the competitive Cafe & Restaurants market.
Hot Chips' overall average check is 217.8 INR, a 5.5% increase year-over-year. In Tamil Nadu, the average check is also 217.8 INR, showing no growth. This suggests increased spending per customer, but stagnant growth in Tamil Nadu.
Outlet count indicates brand reach and market presence, essential for growth and accessibility in the Cafe & Restaurants industry.
Hot Chips has 25 outlets in Tamil Nadu and 2 in Uttar Pradesh. This shows a strong presence in Tamil Nadu, but a limited presence in Uttar Pradesh, suggesting potential for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning in the Cafe & Restaurants landscape.
Hot Chips' top competitors based on customer cross-visitation are Adyar Ananda Bhavan - A2B (11.11%), Geetham Veg Restaurant (5.56%), Sangeetha Veg Restaurant (4.76%), Dindigul Thalappakatti Restaurant (4.76%), and KFC (4.76%). This highlights the brands that Hot Chips customers also frequent.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation in the Cafe & Restaurants business.
Hot Chips experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (57.33%). This indicates the busiest hours, requiring optimal staffing and resource management to handle customer demand.
Understanding consumer segments allows for targeted marketing, enhancing engagement and brand relevance in the Cafe & Restaurants sector.
Women have an affinity index of 67, indicating they are under-indexed. Men have an affinity index of 115, indicating they are over-indexed. Gen X has an affinity index of 177, indicating they are highly over-indexed. Gen Y has an affinity index of 86, indicating they are under-indexed. Gen Z has an affinity index of 66, indicating they are under-indexed.