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Managing Partner, Global Business Development
See what factors influence Harô Sushi performance in the Brazil and how they change over time
See what factors influence Harô Sushi performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Harô Sushi is in the top 2% of brands
Sample of brands in the same percentile
An analysis of Harô Sushi' competitors in the Brazil
An analysis of Harô Sushi' competitors in the Brazil
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance reflects brand strength and customer preference, critical for competitive positioning and strategic decision-making.
Harô Sushi is in the top 2% (98th percentile) of Cafe & Restaurants brands in Brazil, indicating a leading position. This high percentile suggests strong market share and customer preference. Performance peers include: Pizzaria Buenas - Boqueirao, My Fish Gastrobar, Castelo do Alfajor, Churrascaria Tropeiro, Canto da Mata Restaurant, and Doces Maquiné, all within the same percentile.
Customer satisfaction reflects brand loyalty and service quality, directly impacting retention and revenue growth.
Harô Sushi's overall customer satisfaction (CSAT) is 52%, up 3.1 percentage points year-over-year. CSAT varies by region: Northeast Region is 25% (down 1.3pp), and Southeast Region is 17% (down 66.7pp). The upward trend in overall CSAT is positive, though regional disparities require attention to address the drivers behind satisfaction and dissatisfaction.
Average check reflects spending per customer, crucial for assessing pricing strategy and revenue generation.
Harô Sushi's overall average check is 68.3 BRL, an 8.1% increase year-over-year. By region, the Northeast Region is at 61.4 BRL, while the South Region is at 61 BRL. The increase suggests customers are spending more per visit. There are disparities between regions that require further evaluation.
Outlet count indicates brand reach and market coverage, crucial for accessibility and growth potential.
Harô Sushi has 20 outlets in the Northeast Region, 5 in the Southeast Region, 1 in the Central-West Region, and 1 in the South Region. The Northeast Region dominates the outlet presence, indicating a strong regional focus. Expansion opportunities may exist in other regions to balance market coverage.
Identifying competitors helps in strategic benchmarking and understanding the competitive landscape to refine marketing and positioning.
The top competitors for Harô Sushi, based on customer cross-visitation, are Restaurante NAU Frutos do Mar (12.5%), Parada Obrigatória Candeias (12.5%), GENDAI (12.5%), QUANTO PRIMA (12.5%), and Divino Fogão (12.5%). Understanding these competitive overlaps helps Harô Sushi tailor its offerings and marketing to differentiate itself and retain customers.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation.
Harô Sushi's traffic workload peaks between 11 AM and 2 PM (51.12% and 51.03%, respectively), with another significant peak around 6 PM (43.40%). Traffic is minimal between midnight and 8 AM. Resource allocation during peak hours will ensure smooth operations and customer satisfaction, while off-peak hours might require adjustments.
Understanding consumer segments enables targeted marketing, optimizing engagement by aligning with specific demographics.
Harô Sushi's consumer base has an affinity index of 125 for women, suggesting higher-than-average engagement. Men have an affinity index of 79, indicating under-representation. Gen X has an affinity index of 213 and Gen Z has an affinity index of 384, this indicates the business is significantly more relevant to younger generations.