Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Gong Cha performance in the Brunei and how they change over time
See what factors influence Gong Cha performance in the Brunei and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Gong Cha' competitors in the Brunei
An analysis of Gong Cha' competitors in the Brunei
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Gong Cha is in the top 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Gong Cha holds a market performance percentile of 84 in Brunei's Cafe & Restaurants industry, indicating an above-average market position. This means that Gong Cha outperforms many competitors in attracting customers. Peers in similar range: Red Mandarin Cuisine, Express Brunei, MEMO Coffee & Bakery, Wayback Burgers, Sambal Q Restaurant, Reefcafe.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth strategy effectiveness across different locations.
Gong Cha has 10 outlets in Brunei-Muara District, 2 in Tutong District and 1 in Belait District. This distribution highlights a strong presence in Brunei-Muara, with opportunities for expansion in other districts.
Understanding competitors aids strategic positioning and reveals shared customer base, essential for targeted marketing and competitive advantages.
Customers of Gong Cha also visit Tien Sing Vegetarian Restaurant and Catering, YISHUN RESTAURANT, Spaghettini, Thien Thien Chicken Rice, and Roti Culture. All have a cross-visitation rate of 50%. This suggests a shared customer base.
Traffic workload shows peak hours and customer flow, crucial for staffing, inventory, and marketing strategies to maximize efficiency.
Gong Cha experiences peak traffic between 10:00 AM and 9:00 PM, with the highest workload around 8:00 PM (51.43). Minimal traffic is observed during early morning hours. Allocate resources accordingly.
Consumer segments reveal key demographic groups, enabling personalized marketing and product development tailored to specific preferences and needs.
Women and Gen Y demonstrate a high affinity for Gong Cha. With an affinity index of 253%, women are over-represented. The Gen Y affinity index is 164%, also over-represented. Marketing efforts should be focused on those segments.