Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Gong Cha performance in the Singapore and how they change over time
See what factors influence Gong Cha performance in the Singapore and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Gong Cha' competitors in the Singapore
An analysis of Gong Cha' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Gong Cha is in the top 17% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Gong Cha's market performance percentile is 83 in Singapore, indicating an average/above average market standing in the Cafe & Restaurants industry. This means the brand is performing better than many competitors. Peers in a similar percentile range include 【焼肉】牛兵衛 Yakiniku Gyubei, Rong Kee Roasted Delights, Margarita's Dempsey Hill, Loyang Way Big Prawn Noodles, Fourgather, and Bee Cheng Hiang 美珍香.
Competitor analysis identifies key rivals and their strategies, informing competitive positioning and strategic decision-making.
Gong Cha's top competitors based on customer cross-visitation are Jack's Place, McDonald's, Yakiniku Like, and KOI Thé, each with a 15.38% cross-visitation rate. Changi Village Market has a 7.69% cross-visitation rate. This suggests that customers who visit Gong Cha also frequent these establishments.
Traffic workload shows peak hours, helping in staff allocation and resource management to enhance customer experience and operational efficiency.
Gong Cha experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest workload occurring at 7:00 PM (64.03%). There is no traffic from 12:00 AM to 9:00 AM. This data can inform staffing schedules to meet demand.
Understanding consumer segments helps tailor marketing and product strategies to specific groups, maximizing engagement and ROI.
Gong Cha's customer base shows a higher affinity among women (122 index) and Gen Y (181 index). The high index for women suggests over-representation within Gong Cha's customer base. Gen Y also exhibits a strong preference.