Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Gong Cha performance in the Singapore and how they change over time
See what factors influence Gong Cha performance in the Singapore and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Gong Cha' competitors in the Singapore
An analysis of Gong Cha' competitors in the Singapore
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Gong Cha is in the lower 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Gong Cha's market performance is in the lower 15% in Singapore's Cafe & Restaurants industry. This is a critically low position, indicating a need to improve market share. Performance peers in the same range include Rich star Durian, La Braceria Pizza & Grill, Waff Waff! | Gelato & Waffles, Mangiamo, Hong Kong Dim Sum Shop, and GREYBOX COFFEE @ i12 Katong.
Identifying top competitors reveals direct rivals and customer preferences. Cross-visitation analysis informs strategies to attract and retain customers.
Gong Cha's top competitors in Singapore, based on customer cross-visitation, include KOI Thé, Xiang Xiang Hunan Cuisine, Paradise, Jack's Place, and Lola's, each with 18.18% cross-visitation. This suggests a significant overlap in customer base, indicating these brands are strong alternatives for Gong Cha's customers.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Gong Cha's peak traffic workload in Singapore occurs between 10:00 AM and 9:00 PM, with the highest activity around 6:00 PM and 7:00 PM. There is no traffic from 10:00 PM to 9:00 AM. This data suggests the need for increased staffing and resource allocation during these peak hours to ensure optimal customer service.
Understanding consumer segments enables targeted marketing. Gender and generation insights inform tailored campaigns, enhancing engagement and brand resonance.
Gong Cha's customer base in Singapore shows a high affinity towards women (168 index) and Gen Z (136 index), indicating these segments are overrepresented. Men are underrepresented (43 index). Gen Y is also overrepresented (121 index). Marketing efforts should be tailored to resonate with these key demographics.