Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence El Pollo Loco performance in the Peru and how they change over time
See what factors influence El Pollo Loco performance in the Peru and how they change over time
Available by subscription
Available by subscription
An analysis of El Pollo Loco' competitors in the Peru
An analysis of El Pollo Loco' competitors in the Peru
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
El Pollo Loco is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand’s share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
El Pollo Loco's market performance in Peru is at the 94th percentile, indicating a leading position. This signifies strong customer preference relative to peers like Mar de Limón Cevicheria, 3 Postales, Los Ganaderos, Nina del Valle, Levaggi and La Plazita.
Customer satisfaction (CSAT) indicates brand health, reflecting customer loyalty and likelihood of repeat business within the Cafe & Restaurants sector.
El Pollo Loco's overall CSAT in Peru is 35%, a significant decrease of 46.8 percentage points year-over-year. CSAT in Lima is slightly higher at 36%, but also shows a substantial decrease, indicating a need for customer experience improvements.
Outlet count indicates market presence, reflecting expansion strategy and brand accessibility within the Cafe & Restaurants industry in Peru.
El Pollo Loco has 8 outlets in Lima, 4 in Lambayeque, 2 in Arequipa, and 1 each in Ancash, Cusco, Callao, and La Libertad. This distribution highlights a concentrated presence in Lima, with a more limited reach in other states.
Competitor analysis reveals top brands visited by El Pollo Loco customers, highlighting direct competitors and customer preferences within the industry.
Pardos Chicken is a significant competitor, with 22.22% of El Pollo Loco customers also visiting. Other competitors include Conchas Negras El chino Oscar, Polleria El Brasero, Pollería TITO, and El Bujurqui de la Selva su Comida, each with 11.11% cross-visitation.
Traffic workload analysis pinpoints peak hours, aiding resource allocation and staffing optimization at El Pollo Loco locations.
Traffic workload peaks between 18:00 (6 PM) and 21:00 (9 PM), reaching a high of 55.78% at 20:00 (8 PM). The lowest traffic occurs between 3:00 and 5:00, suggesting a need for optimized staffing and service strategies during peak hours.