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Managing Partner, Global Business Development
See what factors influence Domino's Pizza performance in the Russia and how they change over time
See what factors influence Domino's Pizza performance in the Russia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Domino's Pizza' competitors in the Russia
An analysis of Domino's Pizza' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Domino's Pizza is in the top 2% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Domino's Pizza in Russia holds a market performance percentile of 98, which is a leading position. This indicates strong brand preference and a substantial share within the Cafe & Restaurants industry compared to its peers. Performance peers in the same or adjacent percentile range include Tunets.
Customer satisfaction (CSAT) reflects the degree to which customers' expectations of a product or service have been met or exceeded, crucial for loyalty.
Domino's Pizza's overall CSAT in Russia is 41%, a decrease of 13.9 percentage points year-over-year, showing reduced customer satisfaction. In the Central Federal District, CSAT is 34%, also exhibiting a decline. Focus on addressing customer concerns is needed.
Outlet count indicates a brand's reach and physical presence, reflecting expansion strategy and market penetration.
Domino's Pizza has 104 outlets in Russia. The Central Federal District has 92 outlets, indicating a strong concentration in this region. Other regions have fewer outlets, showing potential for expansion.
Competitor analysis identifies key rivals and customer overlap, essential for strategic positioning and gaining market share.
Domino's Pizza's top competitors include KFC and Dodo Pizza, each sharing 33.33% of customers. Kolbasoff, Мясо&Рыба, and Svezhov also share 33.33% of the customers, indicating significant overlap and competitive pressure.
Traffic workload distribution highlights peak hours, enabling efficient staffing and resource allocation to meet demand.
Domino's Pizza experiences peak traffic workload between 10:00 and 21:00, with the highest activity around 18:00-19:00. Traffic is minimal during early morning hours. Focus on resource allocation during peak times is crucial.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for better engagement.
Domino's Pizza exhibits a high affinity with men (index 166%) and Gen Y (index 163%). Men and Gen Y are over-represented within Domino's Pizza customer base. This insight suggests a high affinity for the brand, which can be leveraged for marketing strategies.