Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Djolof Chicken performance in the Senegal and how they change over time
See what factors influence Djolof Chicken performance in the Senegal and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Djolof Chicken is ahead of most brands
Sample of brands in the same percentile
An analysis of Djolof Chicken' competitors in the Senegal
An analysis of Djolof Chicken' competitors in the Senegal
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Djolof Chicken's market performance is at the 72nd percentile, indicating an above-average market position. This suggests the brand is performing better than many competitors in Senegal's Cafe & Restaurants industry. Performance peers include La Maison de la Crêpe Dakar, Phare des Mamelles, Brioche Dorée, Chicken Nekh, Restaurant Le Lagon 1, and Exotik Beach.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business and positive word-of-mouth.
Overall customer satisfaction for Djolof Chicken is 34%, a decrease of 16.6 percentage points year-over-year. Satisfaction varies by region, with Kaolack Region at 64% (up 6.5pp) and Dakar Region at 30% (down 16.9pp). The CSAT trend shows fluctuations between May and July 2025, ranging from 26.32% to 42.5%.
Outlet count indicates brand reach and market presence. Expansion reflects growth, while distribution across regions shows market penetration.
Djolof Chicken has 20 outlets in Senegal. The majority (13) are located in the Dakar Region, followed by Thiès Region (4), and Kaolack, Saint-Louis and Louga Regions (1 each). This distribution highlights Dakar as the primary market.
Competitor analysis identifies key rivals and customer preferences. Cross-visitation rates reveal shared customer base and competitive landscape.
The top competitors for Djolof Chicken, based on customer cross-visitation, are Brioche Dorée (9.30%), KFC (6.98%), Restaurant Swiss Palace (6.98%), Al mahdi Restaurant (5.81%), and Saveurs d'Asie (5.81%). This indicates that customers who visit Djolof Chicken also frequent these establishments.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Djolof Chicken experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload around 9:00 PM (64.22%) and 9:00 PM (65.68%). Traffic is minimal between midnight and 8:00 AM. This data suggests optimal staffing during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and ROI.
Djolof Chicken's customer base shows a higher affinity among women (67%) and Gen X (67%). Men are overrepresented with an affinity index of 121%, and Gen Y are overrepresented with an affinity index of 141%.