Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dairy Queen performance in the China and how they change over time
See what factors influence Dairy Queen performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
An analysis of Dairy Queen' competitors in the China
An analysis of Dairy Queen' competitors in the China
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Dairy Queen is in the lower 8% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Dairy Queen's market performance is in the lower 8%, indicating a critically low market standing. This means Dairy Queen captures a smaller share of customer visits compared to its competitors. Performance peers in a similar range include Yee Shun Milk Company, Cremia, Xi'an Jiasan Stuffed With Juicy Pork Baoziguan, Kikusan, Dongjingwu, and Hop Fatt Snacks.
Outlet count indicates brand reach and market penetration, influencing accessibility and revenue potential.
Dairy Queen has a varying number of outlets across Chinese states, with Shanghai leading at 10 outlets, followed by Beijing at 9. Guangdong Province has 5, Hubei has 4, and Shandong and Zhejiang each have 3. Xinjiang, Liaoning, Jiangsu, and Tianjin each have 2 outlets. This distribution reflects Dairy Queen's presence across different regions.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Customers of Dairy Queen also frequently visit Starbucks Reserve Roastery, Zhuangshi Longxing Xiaolongxia Noodle Restaurant, Feidachu Lajiao Chaorou, 遇見小麵 (慈雲山店), and Sanliangfen. All listed competitors have a cross-visitation rate of 100%, indicating a strong overlap in customer preferences.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Dairy Queen's peak traffic workload occurs between 14:00 and 17:00, reaching a high of 60.57 at 16:00. Traffic is minimal between 0:00 and 9:00. This data suggests optimal staffing levels should be maintained during peak hours to ensure efficient service.