Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dairy Queen performance in the China and how they change over time
See what factors influence Dairy Queen performance in the China and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dairy Queen' competitors in the China
An analysis of Dairy Queen' competitors in the China
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Dairy Queen is in the lower 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dairy Queen's market performance in China is in the 15th percentile, indicating a critically low market standing. This suggests that Dairy Queen captures significantly less foot traffic compared to its competitors. Performance peers in the same percentile range include New Moon, Chef’s Cuts Restaurant & Bakery (AIRSIDE), YI JIA Chinese Restaurant, The Chef’s Table, McFound, and 過日辰 A Day We11 Spent.
Identifying top competitors helps refine strategies, understand market dynamics, and capture market share.
The top competitors for Dairy Queen in China, based on customer cross-visitation, include Baker&Spice, Xiaofengyanghui Restaurant, Tongxin Food, Starbucks Reserve Roastery, and Zhuji Hand-made Noodles. Each of these brands shares 50% of Dairy Queen's customers.
Traffic workload analysis optimizes staffing, resource allocation, and operational efficiency during peak hours.
Dairy Queen in China experiences peak traffic workload between 10 AM and 10 PM, with the highest traffic around 3 PM to 4 PM (54.64 and 54.57 respectively). Traffic is minimal between midnight and 9 AM, indicating a need for adjusted staffing during off-peak hours.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Dairy Queen's customer base in China shows a high affinity towards women (Affinity Index 81) and Gen Z (Affinity Index 677). This suggests that women and Gen Z are overrepresented among Dairy Queen's customers. Men are underrepresented (Affinity Index 113).