Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Circle K performance in the Canada and how they change over time
See what factors influence Circle K performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Circle K' competitors in the Canada
An analysis of Circle K' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Circle K is in the lower 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Circle K's market performance is in the lower 18%, indicating critically low market standing in Canada's Cafe & Restaurants industry. This means it captures a smaller proportion of customer visits compared to competitors. Performance peers include: Great China House Restaurant, La tunisoise inc, Thai & Lao Spicy, Kung Fu Tea on Ceremonial (Mississauga), Lily Vietnamese Submarines, EB's Dining / EB's Catering.
Outlet count indicates brand reach and market presence, reflecting expansion strategy and geographical focus.
Circle K has a total of 12 outlets in Canada. Ontario has the highest number of outlets (8), followed by Nova Scotia (2). New Brunswick and British Columbia each have 1 outlet.
Competitor analysis identifies key rivals and customer overlap, guiding strategic positioning and marketing efforts.
Customers who visit Circle K in Canada also frequently visit Tim Hortons and McDonald's (66.67% cross-visitation). Other competitors include Nino D'Aversa Bakery, Wendel Clark's Classic Grill & Bar, and Pizza Hut (33.33% cross-visitation each).
Traffic workload reveals peak hours, enabling efficient staffing, optimized service and resource allocation.
Circle K in Canada experiences the highest traffic workload between 7 PM and 11 PM, peaking at 58.29% at 10 PM. Traffic is lowest between 1 AM and 4 AM, indicating a need to optimize staffing and promotions during peak and off-peak hours.
Understanding segments helps tailor marketing, improving ROI by appealing to specific demographics.
Women and Gen Z consumers show high affinity towards Circle K in Canada. The affinity index for Women is at 80, while for Men it is 114. Gen X's affinity index is at 219, and Gen Z's is significantly higher at 460. This indicates that these groups are more engaged than average customers.