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Managing Partner, Global Business Development
See what factors influence Chicken Vicken performance in the India and how they change over time
See what factors influence Chicken Vicken performance in the India and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Chicken Vicken' competitors in the India
An analysis of Chicken Vicken' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chicken Vicken is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Chicken Vicken holds a leading position with a market performance percentile of 93, placing it in the top 7% of brands. It indicates a strong market presence. Performance peers in similar range include ShubhLaxmi Food Inn, Jai Hind Hotel, Hotel Sri Saai Bhavan, Premvati, Pepper House: Premium Casual Dining, and Utsavv A/C Family Restaurant & Bar, all at 93.
Customer satisfaction (CSAT) reflects how well Chicken Vicken meets customer expectations, impacting loyalty and brand reputation. Higher CSAT often correlates with repeat business.
Chicken Vicken's overall customer satisfaction is 90%, with a decrease of 4.7 percentage points compared to the previous year. The CSAT in Maharashtra is also 90%, mirroring the overall trend. This indicates a need to investigate factors affecting customer satisfaction.
Identifying key competitors and cross-visitation rates reveals Chicken Vicken's competitive landscape and customer preferences, informing strategic positioning.
Chicken Vicken's customers also frequent Hotel Manora (12.5% cross-visitation), Hotel Pangat (6.25%), Tandoor Corner (6.25%), Polar Bear Ice Cream (6.25%), and Hotel Shilpa Gavran (6.25%). This suggests these brands are considered alternatives by Chicken Vicken's customer base.
Understanding consumer segments by Gender and Generation (Gen X, Gen Y, Gen Z) helps tailor marketing and positioning strategies for Chicken Vicken.
Chicken Vicken's customer base has a higher affinity towards Men (128) and is underrepresented towards Women (17). Gen Z (136) and Gen Y (105) show high affinity, while Gen X (79) is under-indexed. This indicates that younger generations and men are more likely to visit Chicken Vicken.