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Managing Partner, Global Business Development
See what factors influence Chefette performance in the Barbados and how they change over time
See what factors influence Chefette performance in the Barbados and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Chefette' competitors in the Barbados
An analysis of Chefette' competitors in the Barbados
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chefette is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chefette, with a market performance percentile of 99, is a leading brand in Barbados' Cafe & Restaurants industry. This means Chefette captures a significantly larger share of customer traffic compared to its peers like Savvy On The Bay, Champers Restaurant Barbados, KFC, Tapas, and Sea Shed Restaurant, all of whom also fall within the same top percentile range.
Customer Satisfaction (CSAT) reflects customer happiness. Monitoring CSAT helps to immediately identify and address problems, improving loyalty and driving business growth.
Chefette's overall CSAT is 64%, a decrease of 13.9 percentage points year-over-year. CSAT varies by county: Christ Church shows 70% satisfaction, while Saint Michael has a lower 42%. The trend over the measured period has generally declined from 69.57% in May to 54.35% in July. This decline indicates a need to investigate and address potential issues affecting customer experience, especially in Saint Michael.
Tracking number of outlets provides insight into market presence. More outlets typically mean greater availability and market share.
Chefette has a total of 15 outlets distributed across Barbados. Saint Michael has the highest concentration with 7 outlets, followed by Christ Church with 3. Other parishes have 1 outlet each (Saint Philip, Saint Thomas, Saint Peter, Saint James, Saint George). The distribution indicates a stronger presence in Saint Michael.
Identifying competitors is crucial to understand the competitive landscape. Knowing who customers also visit reveals direct rivals and opportunities for differentiation.
Chefette's top competitors, based on cross-visitation, include KFC (8.62%), Cafe 195 & Bistro (8.62%), Sheraton Food Court (8.62%), Tapas (6.90%), and Savvy On The Bay (6.90%). These brands represent alternatives that Chefette's customers also frequent, indicating potential areas for Chefette to focus on to retain and attract customers.
Traffic workload indicates peak hours. Knowing when customers visit most allows efficient staffing, minimizes wait times, and maximizes sales.
Chefette experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest volume occurring around 6:00 PM (65.36%). The period from midnight to 8:00 AM shows no traffic. This data indicates that Chefette should focus its resources during the afternoon and evening hours to maximize customer satisfaction and revenue.
Understanding consumer segments enables targeted strategies. Analyzing gender and generation helps tailor marketing and products to different customer groups.
Chefette's customer base consists of Women with a high affinity (index 102) and Men with an index of 98, indicating balanced gender representation. Gen X shows an affinity index of 101, Gen Y 99, while Gen Z demonstrates a significantly higher affinity (index 190). These data shows a high engagement among Gen Z, which may indicate successful marketing or product fit within this segment.