Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Chai Point performance in the India and how they change over time
See what factors influence Chai Point performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chai Point' competitors in the India
An analysis of Chai Point' competitors in the India
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chai Point is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand’s foot traffic share, indicating competitive strength and customer preference within the industry.
Chai Point holds a leading MARKET PERFORMANCE position at the 99th percentile. This signifies a strong market presence, indicating higher customer preference compared to most Cafe & Restaurants in India. The performancePeers, all at the 99th percentile, include Chopssticks Stir, Sizzle & Grills, LBS Marg, La Vie En Rose Cafe, Hocco Eatery, Shree Jee Restaurant, Mashi Biryani World, and Chulbul Dhaba.
Customer satisfaction (CSAT) reflects customer happiness, which is critical for brand loyalty, positive reviews, and long-term business success.
Chai Point's overall CSAT is 80%, a 20.8 percentage point increase year-over-year, indicating improved customer sentiment. Uttar Pradesh shows the highest CSAT at 90%, followed by Haryana at 87%. Maharashtra has the lowest CSAT at 71%. The CSAT dynamic data shows fluctuations between May and July 2025, ranging from 61.37 to 85.07.
Average check (AvgCheck) indicates how much customers spend per visit. It impacts revenue and reveals customer purchasing habits.
Chai Point's overall Average Check is 510.3 INR, a 36.6% increase year-over-year, suggesting customers are spending more per visit. Uttar Pradesh has the highest average check at 584.3 INR, while Maharashtra has the lowest at 333.3 INR. Dynamic data reveals the AvgCheck fluctuated between May and July 2025, ranging from 422.54 to 640 INR.
Number of outlets shows a brand's physical presence and expansion, reflecting market reach and growth strategy.
Chai Point has the most outlets in Karnataka (60), followed by Telangana and Haryana (16 each). Maharashtra has 12 outlets, while Delhi has 11. This indicates a strong presence in South India, particularly Karnataka, with moderate presence in other key states. Odisha and Goa each have 3 outlets.
Identifying competitors and cross-visitation patterns reveals direct rivals and potential partnership opportunities to improve marketing strategies.
The top competitors for Chai Point, based on cross-visitation, are Nothing Before Coffee (45.99%), Baton Tea Cafe (44.97%), abCoffee (37.26%), Sawariya Coffee Shop (33.50%), and Cafe Choco Craze (Modern Foods) (28.12%). Customers of Chai Point also frequently visit these brands.
Analyzing traffic workload by hour helps optimize staffing, marketing, and resource allocation during peak and off-peak times.
Chai Point experiences peak traffic workload between 14:00 and 19:00 (2 PM to 7 PM), reaching a high of 48.63 at 18:00 (6 PM). The lowest traffic occurs between 0:00 and 6:00 (12 AM to 6 AM), suggesting that these are the least busy hours.
Understanding consumer segments enables targeted marketing, tailored products, and optimized messaging for different groups, improving engagement.
Chai Point's consumer base shows a higher affinity towards women (109 index) compared to men (97 index). Among generations, Gen Z shows a very high affinity (144 index), while Gen X has an affinity of 107. Gen Y is under-indexed, with an affinity of 96.