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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chai Point performance in the India and how they change over time
See what factors influence Chai Point performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chai Point' competitors in the India
An analysis of Chai Point' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Chai Point is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chai Point's market performance is at the 53rd percentile, indicating an average/above average market standing. This means Chai Point captures an average share of customer traffic compared to other Cafe & Restaurants in India. Performance peers in the same percentile range include Sita Ram Diwan Chand, Priyadarshini, Beyondburg Inc, Mocha, Chaitanya Food Court, and Neon Market.
Competitor analysis identifies key rivals, informing strategies to differentiate, capture market share, and enhance competitive advantage.
Chai Point's top competitors based on cross-visitation are Adyar Ananda Bhavan (5.02%), McDonald's (4.07%), KFC (3.35%), Polar Bear Ice Cream (3.11%), and Starbucks (2.87%). This indicates that customers who visit Chai Point also frequently visit these brands, suggesting they are direct competitors.
Traffic workload reveals peak hours, enabling optimized staffing, resource allocation, and service strategies for enhanced efficiency.
Chai Point experiences peak traffic workload between 18:00 and 20:00, with approximately 49% of the daily traffic. The lowest traffic workload occurs between 0:00 and 6:00, ranging from 9.53% to 12.58%. This data suggests optimal staffing and resource allocation should focus on the evening peak hours.
Consumer segments inform targeted marketing, enabling tailored messaging, product development, and personalized experiences for higher engagement.
Chai Point's customer base shows high affinity for both women (99%) and men (100%). Gen X is overrepresented (137%), while Gen Y (93%) and Gen Z (95%) are slightly underrepresented. This suggests targeted marketing should consider the preferences and behaviors of Gen X customers.