Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chai Point performance in the India and how they change over time
See what factors influence Chai Point performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chai Point' competitors in the India
An analysis of Chai Point' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Chai Point is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chai Point's market performance is at the 54th percentile, indicating an average market standing. This suggests moderate brand visibility and customer preference compared to its peers. Performance peers in the same percentile: SAMBARPOT, Covai ANGANAN Biriyani House, The Pizza Bakery, Bombay Brasserie, SOMRAS BAR & KITCHEN, Secret Sambar.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores are crucial for sustainable success.
Chai Point's overall customer satisfaction is 75%, a 3.6 percentage point increase year-over-year. Uttar Pradesh shows the highest CSAT at 93%, while Delhi has the lowest at 66%. This indicates strong positive sentiment overall, with regional variations needing attention.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring this KPI helps optimize pricing and promotions for increased profitability.
Chai Point's overall average check is 506 INR, a 29.8% increase year-over-year. Haryana has the highest average check at 589.3 INR. This suggests increased customer spending, potentially due to successful upselling or menu adjustments.
Outlet count indicates market reach and expansion. Tracking this metric helps assess growth strategies and geographic penetration within the competitive landscape.
Chai Point has 69 outlets in Karnataka, the highest number among the listed states. Telangana has 20, Haryana 19, Uttar Pradesh 14, Delhi and Maharashtra each have 13. This distribution highlights key markets and potential areas for expansion.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning efforts.
Chai Point's top competitors based on cross-visitation are Nothing Before Coffee (56.70%), Baton Tea Cafe (55.44%), abCoffee (45.56%), Sawariya Coffee Shop (41.30%), and Cafe Choco Craze (Modern Foods) (34.67%). This indicates shared customer base and potential areas for differentiation.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential throughout the day.
Chai Point experiences peak traffic workload between 14:00 and 19:00, reaching a high of 48.44% at 17:00. The lowest traffic is between 0:00 and 6:00. This data informs staffing and operational adjustments to meet demand.
Consumer segment analysis tailors marketing and product strategies. Understanding gender and generational preferences enhances engagement and drives targeted growth initiatives.
Chai Point's consumer base shows a high affinity for women (97) and men (101). Gen X has an affinity index of 101, Gen Y 94, and Gen Z 156. Gen Z is overrepresented, suggesting a strong appeal to younger consumers.