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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chai joy performance in the India and how they change over time
See what factors influence Chai joy performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chai joy' competitors in the India
An analysis of Chai joy' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Chai joy is in the lower 8% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chai joy's market performance is in the lower 8%, indicating a critically low market standing. This means Chai joy captures a smaller share of foot traffic compared to its competitors in the Cafe & Restaurants industry in India. Performance peers in the same percentile range include Bhoj Pind To Dilli, Adbhutaha podarillu restaurant, Madurai Tastee Mess, Richy Rich (Priyan Ice Cream), PRO TEA N BAR, and Sandwich 2 Poha - Whitefield.
Outlet count indicates brand reach and expansion. Tracking it reveals growth trajectory and market penetration across different regions.
Chai joy has the most outlets in Telangana (10), followed by Karnataka (4), and then Tamil Nadu and Kerala (1 each). This shows a strong presence in Telangana, with a significantly smaller footprint in other states. The data reflects the distribution of Chai joy's physical locations as of the period from 2025-07-01 to 2025-09-30.
Identifying competitors helps understand market dynamics and competitive landscape. It informs strategies to differentiate and attract customers.
Chai joy's top competitors, based on customer cross-visitation, include Gismat Arabic Jail Theme Restaurant, Swathi Tiffins, Ravi Tiffins, Sattva Delicacy Pure Veg, and Viceroy Food Zone. Each of these brands shares 10% of Chai joy's customer base, indicating they are frequently visited by the same customers. This suggests these brands offer similar or complementary products/services.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Chai joy experiences peak traffic workload between 17:00 and 20:00 (5:00 PM to 8:00 PM), with the highest workload at 18:00 (6:00 PM) at 50.77%. Traffic starts increasing at 5:00 AM, peaks in the evening, and declines significantly after 21:00 (9:00 PM). The lowest traffic is between midnight and 4:00 AM.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and ROI.
Chai joy's customer base shows a high affinity towards men (145% index) and Gen Y (134% index). This indicates that these segments are overrepresented among Chai joy's customers. Men and Gen Y consumers show higher-than-average engagement or interest in the brand.