Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Chai joy performance in the India and how they change over time
See what factors influence Chai joy performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Chai joy' competitors in the India
An analysis of Chai joy' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Chai joy is in the top 11% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chai joy's market performance is at the 89th percentile, positioning it as an above average performer in the Cafe & Restaurants industry in India. This percentile indicates a strong market presence, suggesting that Chai joy attracts more customers than most competitors. Competitors in the same percentile are Divine Juice Bar, Tronic Rolls - Best Rolls in Indiranagar, NAGPAL DHABA, Urban Harvest - Fine Food & Cocktails, Jus Gril Restro, One Bite Udhampur.
Outlet count indicates market reach, reflecting expansion strategy and brand accessibility across different regions.
Chai joy has a total of 13 outlets in India. The distribution is as follows: Telangana has 8 outlets, making up 100% of the visualized bar fill, Karnataka has 3 outlets (37.5%), Tamil Nadu has 1 outlet (12.5%), and Kerala has 1 outlet (12.5%). Telangana is the strongest market.
Identifying competitors reveals customer preferences, enabling strategic positioning and targeted marketing to gain a competitive edge.
The top competitors for Chai joy, based on customer cross-visitation, are Paradise Biryani (15.38%), Bar 9 (7.69%), Gajanana Bengaluru Bakery (7.69%), Kamat Restaurant (7.69%), and Sri Raghavendra udipi hotel (7.69%). Paradise Biryani stands out as the most frequently visited alternative by Chai joy's customers.
Understanding traffic patterns optimizes staffing and resource allocation, ensuring efficient operations and enhanced customer experience.
Traffic workload at Chai joy varies throughout the day. It starts increasing at 5:00 AM, peaks between 6:00 PM and 7:00 PM, and declines after 9:00 PM, reaching its lowest point between midnight and 4:00 AM. This indicates prime hours are in the evening.
Understanding consumer segments allows tailoring marketing efforts, optimizing product offerings, and enhancing customer engagement for increased loyalty.
Chai joy's customer base shows a higher affinity towards Women (56%), and men's index is 115%. For generations, it shows high affinity to Gen Y (118%), while Gen X (89%) is under-indexed, indicating different marketing approaches may be effective.