Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Chai Garam performance in the India and how they change over time
See what factors influence Chai Garam performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chai Garam' competitors in the India
An analysis of Chai Garam' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Chai Garam is in the lower 12% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Chai Garam's market performance is in the lower 12%, indicating a critically low market standing. This means the brand captures significantly less customer traffic compared to its competitors in India's Cafe & Restaurants industry. Performance peers in the same percentile range include EATERY CLUB, The Silvassa Cloud Kitchen, Shree Sai Suman Hotel Pure Veg, Tight Tiger Resto Pub Marathahalli, CREAMY HEAVEN / A1 SAKINA, and Hotel ZAIN.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT indicates a strong customer base.
Chai Garam's overall customer satisfaction is 80%, a decrease of 9.3 percentage points year-over-year. In West Bengal, CSAT is 79%, with a decrease of 13.8 percentage points. The CSAT trend shows a decline from 92.31% in June/July 2025 to 62.5% in August 2025, indicating potential issues affecting customer experience.
Outlet count indicates brand reach and expansion. Tracking this KPI shows growth and market penetration across different regions.
Chai Garam has 5 outlets in Haryana, 4 in Delhi, 3 in West Bengal, 2 each in Madhya Pradesh and Uttar Pradesh, and 1 each in Jammu and Kashmir and Chandigarh. Haryana has the highest number of outlets, representing the brand's strongest presence in that state.
Identifying competitors helps refine strategies. Understanding who else customers visit informs positioning and marketing efforts.
Chai Garam's top competitors, based on customer cross-visitation, are Nice cafe & Restaurant, Chaurasiya Cafe, Bharat Cafe, 90mm CAfe, and Chai pe baat cafe, each with a 25% cross-visitation rate. This indicates that a quarter of Chai Garam's customers also visit each of these competitor brands.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Chai Garam experiences peak traffic between 18:00 and 20:00, with approximately 51% of the daily traffic workload. Traffic is minimal between 0:00 and 7:00. This data suggests optimal staffing during evening hours to manage customer flow effectively.
Consumer segments inform targeted marketing. Understanding demographics like gender and generation allows for personalized campaigns.
Chai Garam's customer base shows a high affinity towards women (index 129) and Gen Y (index 134). This suggests that women and Gen Y are overrepresented among Chai Garam's customers, indicating a strong connection with these segments. Men are underrepresented (index 87).